Senior Customer Success Manager managing enterprise accounts for Vibe.co, a streaming TV advertising company. Building client relationships and driving revenue outcomes with strategic insights and campaign excellence.
About the role
- Driving the CRM strategy to enhance player engagement and retention at B2Spin's global gaming portfolio. Leading teams and executing data-driven campaigns across multiple brands while innovating the player experience.
Responsibilities
- Own strategic planning and execution of campaign activity across all brands, translating business goals into actionable CRM strategies.
- Act as strategic bridge between Retention, Product, BI, and Brand teams, representing CRM as a key growth driver in cross-departmental initiatives.
- Build performance frameworks and reporting dashboards, leading quarterly reviews to identify success patterns and innovation opportunities.
- Lead and develop two Strategy Managers and their teams (Reactive CRM, Automation, Monetisation), providing coaching, performance management, and career development.
- Oversee the full campaign lifecycle from ideation to reporting, maintaining structured calendars that balance reactive performance and proactive brand-building.
- Partner with Operations to ensure flawless campaign execution in Bloomreach and Retool, driving continuous improvement through data-driven insights.
- Maintain hands-on involvement in complex campaign optimization while empowering teams for day-to-day execution.
Requirements
- 5+ years proven experience in strategic leadership within CRM/lifecycle marketing, with strong preference for gaming, free-to-play, or app-based entertainment industries
- Demonstrated track record of managing and developing high-performing teams (8+ people)
- Experience building and scaling CRM functions in multi-brand or high-growth environments
- Deep expertise with CRM platforms (Bloomreach strongly preferred)
- Proficiency with data analysis and visualization tools (SQL, Looker/Tableau/Power BI preferred)
- Strong understanding of player lifecycle management, segmentation strategies, and monetization mechanics in gaming contexts.
- Excellent stakeholder management skills with proven ability to influence senior leadership and drive cross-functional collaboration.
Benefits
- You'll be at the heart of our player engagement strategy, shaping how millions of players experience our games.
- Working with cutting-edge tools and a passionate global team.
- Autonomous environment to innovate while building and leading a world-class CRM function.
- Direct impact on business growth while developing talent.
Job title
Job type
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Not specified
Degree requirement
No Education Requirement
Tech skills
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