Join AI Ops & Strategy team at Laurel to embed AI into workflows for enhanced productivity. Drive initiatives to meet revenue goals with innovative AI tooling.
About the role
- Bilingual Marketing Manager responsible for performance-driven marketing initiatives at Elektra Go. Focus on engagement, transactions, and customer value in a fast-paced environment.
Responsibilities
- Build product campaign messaging, positioning, go-to-market plans and cross-channel content direction
- Develop and execute omni-channel campaigns that drive engagement, feature adoption, transactions and lifetime value
- Lead customer lifecycle communications across onboarding, activation, engagement and retention working with the marketing operations team
- Develop, manage and optimize budgets and/or projected performance for campaigns or events as needed
- Partner cross-functionally with product, creative, marketing operations and performance teams to drive business outcomes
Requirements
- 5+ years of marketing and/or product management experience in D2C and B2B environments, ideally in financial services, fintech or consumer-facing mobile apps
- Bachelor’s degree in Marketing, Communications, Journalism, English or related field
- Experience developing performance-driven omni-channel campaigns including promotion, messaging and communication strategies
- Experience marketing to the U.S. Hispanic audiences with cultural fluency
- Strong product marketing and lifecycle communication experience across onboarding, activation, engagement and retention
- Ability to translate complex features into simple, customer-friendly value propositions
- Strong presentation and communication skills with ability to tailor for various stakeholders
- Proven project management skills with experience leading cross-functional initiatives
- Strong analytical capabilities with data-informed decision making
- Written and verbal proficiency in English and Spanish
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development
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