Product Marketing Manager at Rakuten focusing on B2B marketing strategy and campaigns. Driving customer adoption and engagement through innovative marketing efforts across all stages of the customer journey.
About the role
- Join AI Ops & Strategy team at Laurel to embed AI into workflows for enhanced productivity. Drive initiatives to meet revenue goals with innovative AI tooling.
Responsibilities
- Partner with Sales, Marketing, and RevOps leaders to understand workflows, pain points, and goals
- Build and deploy AI agents and automations using Claude Code, Clay, n8n, Replit, Lovable, Cursor, and Gumloop
- Prototype internal tools for knowledge retrieval, onboarding automation, and process optimization
- Design and implement lead enrichment, scoring models, and outbound workflow automation
- Own end-to-end rollout of AI initiatives including training, change management, and adoption tracking
- Create playbooks and knowledge-sharing resources to scale impact across GTM functions
- Act as an internal coach, helping teams level up their comfort and fluency with AI tools
- Manage vendors, negotiate contracts, and ensure all tools meet our security and compliance standards
- Track and report ROI on implemented solutions including pipeline generated, conversion improved, and time saved
Requirements
- 2-5 years in RevOps, Solutions Engineering, Growth, or GTM Ops role
- Hands-on experience with Claude Code, Clay, n8n, Replit, Lovable, Cursor, and Gumloop
- Clay fluency required. You've built enrichment workflows, scoring models, or outbound automation with Clay.
- Strong working knowledge of AI tooling landscape including Claude, ChatGPT, and similar tools
- Proven ability to work cross-functionally in fast-paced, high-ownership environments
- Comfortable with CRM systems and data hygiene best practices
- Sharp process thinker with a strong sense of "what good looks like" across GTM functions
- Lifelong learner with a strong bias for action and experimentation
- Bonus: experience with Salesforce, HubSpot, or similar CRM platforms
Benefits
- Competitive salary, equity, comprehensive health coverage, 401(k), wellness/commuter/FSA stipends
- Flexible PTO and sick days
Job title
Job type
Experience level
Salary
Degree requirement
No Education Requirement
Location requirements
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