Product Marketing Manager developing and executing strategies for low voltage air and power circuit breakers in ABB's Electrification Smart Power division. Managing portfolio performance and enabling sales team success in the US market.
About the role
- Manager supporting edge AI adoption while bridging Product Management and Sales teams for a deep-tech startup. Fostering market insights and driving technical expertise for effective product strategy.
Responsibilities
- Provide technical expertise and enable the adoption of our edge AI accelerator portfolio
- Translate complex AI and edge computing technologies into clear, customer-facing value, supporting pre-sales efforts, competitive positioning, and market insights
- Develop and maintain technical sales assets, including reference architectures, battle cards, TCO models, comparison matrices, and use-case documentation
- Own competitive intelligence and positioning, ensuring clear differentiation across all outbound content
- Deliver pre-sales technical product presentations for strategic accounts and complex opportunities
- Lead, with support from Product Management, technical proposal development for strategic tenders, coordinating cross-functional contributors
- Conduct product training sessions for Sales, Customer Success (CST), and Marketing on product capabilities, competitive landscape, and market dynamics
- Build deep expertise in high-impact edge AI verticals and share insights to strengthen sales execution
- Drive alignment between product, marketing, and customer-facing teams to ensure market insights inform product strategy and positioning
- Capture and prioritize market requirements (MRDs) with Product Managers through customer engagement, sales input, and competitive analysis
- Feed win/loss analysis and competitive insights from Customer Success into product roadmap decisions
- Collaborate with Marketing to maintain accurate, differentiated messaging across campaigns, product launches, and thought leadership
- Provide technical input and brief Marketing on customer pain points, competitive landscape, and positioning
- Support development of competitive benchmarks with CST to inform both product and marketing strategy
Requirements
- MSc or higher in Engineering (Electrical Engineering, Computer Science, or related field)
- 8+ years of experience in technical product management, solutions engineering, or product marketing for semiconductor or computing products
- Deep understanding of AI inference workloads, neural network architectures, and edge computing requirements
- Ability to engage in in-depth technical discussions with customer architects and engineering teams
- Proven ability to translate technical capabilities into clear business value propositions
- Experience in AI markets
- Experience in verticals such as surveillance, agritech, defense, healthcare, automotive, or retail is a plus
- Experience building sales enablement materials and delivering technical training to internal and external stakeholders
- Strong competitive analysis and market research skills
- Track record of supporting complex B2B sales cycles (6–18 months)
Benefits
- Attractive compensation package
- Pension plan
- Extensive employee insurances
- Option to get company shares
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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