About the role

Manager of Product Marketing driving asset management strategies for Aviso Wealth. Developing marketing programs and working collaboratively to enhance product penetration and sales enablement tools.

Responsibilities

Develop and execute measurable flexible go-to-market plans for the Asset Management business line, collaborating closely with internal cross-functional teams
Apply trends in the financial markets, competitive landscape, digital platforms, and customer insights to create actionable plans to position our asset management products and solutions and bring value to our customers
Translate complex information and data into compelling stories, working with internal teams to drive audience engagement and action
Lead project implementation for program launches, marketing initiatives, events, and sales enablement materials (fund profiles, case studies, tools etc.), coordinating with a cross-functional team of business and marketing professionals
Monitor, report, and optimize plans to deliver value and achieve targeted KPIs, evaluating strategy and execution to inform continuous improvement
Ensure all communications comply with regulatory standards, established policies, procedures, and brand standards
Build and maintain relationships with internal colleagues and stakeholders to leverage resources across product lines and delivery channels
Prepare and maintain daily, weekly, monthly, and quarterly reports to support business management and identify market and channel opportunities
Proactively identify process gaps, propose effective solutions, and enhance operational efficiency

Bachelor’s degree in Business, Marketing, Communications, or a related field
Minimum of 4–5 years of relevant product marketing experience, with a proven track record of developing and implementing robust product marketing strategies both online and offline to maintain competitive advantage
At least 2 years of experience within the investment management industry
Demonstrated fluency in managing marketing activities across multiple channels in a B2B environment, working with various partners and engaging with the broader market
Strong project management skills with the ability to multitask and deliver projects within defined timelines and budgets
Proactive self-starter with excellent communication and interpersonal skills
Ability to prioritize work effectively in a fast-paced environment
Understanding of Canada’s regulatory environment as it pertains to mutual funds asset management products and services is considered an asset
Fluent English communication skills required; bilingual proficiency in French is an asset

Competitive compensation package that rewards and recognizes individual contributions
Excellent health, dental and insurance benefits to meet the diverse needs of our employees
Generous vacation time, fitness benefit, parental leave top-up options
Matching contributions to our retirement program
Commitment to the continuous improvement of our staff through learning & development and an education assistance program
Regular social events to foster teamwork