Senior Manager developing and executing marketing initiatives for QUTENZA, collaborating with cross-functional partners to enhance patient engagement. Role based in Morristown, NJ with hybrid work options.
Responsibilities
Support the development and execution of integrated marketing campaigns designed to educate and motivate patient audiences, driving awareness, adoption, and sustained engagement.
Partner closely with the Digital Marketing Lead to develop and implement patient website strategies, digital content, and omnichannel promotional materials that deliver a seamless and cohesive experience across all touchpoints.
Collaborate with Patient Services and internal stakeholders to ensure that all marketing and patient support communications reflect a consistent, patient-centric message and optimize the end-to-end patient experience.
Oversee day-to-day operations of external patient agency to ensure deliverables are completed efficiently, on-brand, and on schedule.
Collaborate with Legal, Medical, and Regulatory (LMR) partners to facilitate timely review and approval of promotional materials, ensuring full compliance with all relevant industry standards and company policies.
Monitor key performance indicators (KPIs) to assess the effectiveness of marketing initiatives and translate insights into actionable strategies.
Requirements
Bachelor’s Degree required or equivalent experience
Advanced degree (MBA, MHA) preferred or equivalent experience
Minimum 4 years of pharmaceutical or biotech marketing experience, with a focus on patient or consumer marketing
Experience with specialty brands distributed through multiple channels
Proven ability to work in a dynamic, agile, and fast-paced environment
Sense of urgency in sharing critical information with relevant stakeholders
Demonstrated ability to establish and manage shifting priorities and handle numerous time-sensitive projects with multiple deadlines
Flexibility in prioritizing work and ability to thrive in a rapidly changing environment with a keen ability to identify opportunities for process improvements
Proficiency with digital engagement and omnichannel-enabled tactics, sufficient to act as thought partner with omnichannel marketing lead
Demonstrates strategic thinking, creativity, problem solving, critical analysis, and decision-making skills with a focus on results
Strong analytical skills, with the ability to analyze and interpret data to inform actionable marketing strategies
Results-oriented with excellent collaboration, communication, and presentation skills
Strong knowledge of the Microsoft Office suite (e.g., PowerPoint, Excel, Word).
Benefits
Ability to travel up to 30%, including overnights, as dictated by business need • This position may be headquarters based in NJ or remote
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