HF
HP FranceSenior Manager – Retail Marketing
Senior Manager leading global marketing strategy for retail technology and incubation initiatives. Building a marketing function and driving growth across every touchpoint with a focus on innovation.
About the role
- Support the development and execution of integrated marketing campaigns designed to educate and motivate patient audiences, driving awareness, adoption, and sustained engagement.
- Partner closely with the Digital Marketing Lead to develop and implement patient website strategies, digital content, and omnichannel promotional materials that deliver a seamless and cohesive experience across all touchpoints.
- Collaborate with Patient Services and internal stakeholders to ensure that all marketing and patient support communications reflect a consistent, patient-centric message and optimize the end-to-end patient experience.
- Oversee day-to-day operations of external patient agency to ensure deliverables are completed efficiently, on-brand, and on schedule.
- Collaborate with Legal, Medical, and Regulatory (LMR) partners to facilitate timely review and approval of promotional materials, ensuring full compliance with all relevant industry standards and company policies.
- Monitor key performance indicators (KPIs) to assess the effectiveness of marketing initiatives and translate insights into actionable strategies.
Requirements
- Bachelor’s Degree required or equivalent experience
- Advanced degree (MBA, MHA) preferred or equivalent experience
- Minimum 4 years of pharmaceutical or biotech marketing experience, with a focus on patient or consumer marketing
- Experience with specialty brands distributed through multiple channels
- Proven ability to work in a dynamic, agile, and fast-paced environment
- Sense of urgency in sharing critical information with relevant stakeholders
- Demonstrated ability to establish and manage shifting priorities and handle numerous time-sensitive projects with multiple deadlines
- Flexibility in prioritizing work and ability to thrive in a rapidly changing environment with a keen ability to identify opportunities for process improvements
- Proficiency with digital engagement and omnichannel-enabled tactics, sufficient to act as thought partner with omnichannel marketing lead
- Demonstrates strategic thinking, creativity, problem solving, critical analysis, and decision-making skills with a focus on results
- Strong analytical skills, with the ability to analyze and interpret data to inform actionable marketing strategies
- Results-oriented with excellent collaboration, communication, and presentation skills
- Strong knowledge of the Microsoft Office suite (e.g., PowerPoint, Excel, Word).
Benefits
- Ability to travel up to 30%, including overnights, as dictated by business need • This position may be headquarters based in NJ or remote
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
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HB
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