Hybrid Global Campaign and ABM Manager

at Auror

• Job title: Global Campaign and ABM Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $123,000 - $143,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Denver, United States

About the role

• Global Campaign Manager at Auror tackling organized retail crime through high-impact marketing campaigns across regions and retail segments.

Responsibilities

• Develop and execute integrated, multi-channel marketing campaigns aligned to pipeline and revenue goals across North America, UK & Europe, and ANZ.
• Build campaign plans across paid media, ABM, content syndication, email, webinars, and events with consistent messaging and clear pipeline metrics.
• Develop vertically-targeted campaigns for priority retail segments, adapting global positioning for regional relevance.
• Define campaign messaging in collaboration with Product Marketing, and own campaign briefs from planning through to post-campaign analysis.
• Own campaign reporting, performance tracking, and optimisation, including pre-campaign KPI setting and post-campaign review.
• Accountable for campaign-sourced pipeline targets by vertical and region. Define clear success metrics per campaign including % of target accounts engaged, opportunity creation, and influenced pipeline.
• Reduce campaign launch cycle time through repeatable global playbooks.
• Design and run ABM programs across multiple tiers, from broad, programmatic account targeting through to highly personalised one-to-one campaigns for strategic accounts.
• Work from Sales-provided account lists to build targeted programs by segment, vertical, and region ensuring every campaign starts with the right accounts, not just the right message.
• Build vertical-specific landing pages, messaging, and proof points that speak directly to the buyer's world not repurposed global content.
• Leverage intent data and buying signals to prioritise in-market accounts and ensure outbound engagement from Sales is timely, contextual, and coordinated with marketing activity.
• Run LinkedIn ABM programs and work with RevOps to ensure account engagement data flows back into rep prioritisation.
• Partner with Sales to create a tight campaign-to-outbound loop: marketing generates and detects demand, Sales acts on it quickly with the right context.
• Own vertical-specific campaign architecture (messaging, account segmentation, proof points) that aligns global positioning to regional sales priorities.
• Partner with regional marketing leads to localise global campaign plays for North America, ANZ, and UK & Europe.
• Build reusable campaign playbooks by vertical that regional teams can adapt and activate.
• Align with Sales on campaign messaging, account priorities, and follow-up plays.
• Partner with Content and Product Marketing on asset development, including sales enablement materials and proof points.
• Provide clear performance reporting and campaign insights to leadership.

Requirements

• 4–6 years of experience in B2B marketing, demand generation, or campaign management.
• Strong experience planning and running multi-channel campaigns with demonstrated pipeline impact.
• Hands-on experience with marketing automation platforms (HubSpot, Marketo, or similar) and CRM.
• Experience running webinar programs and repurposing content across channels.
• Familiarity with ABM platforms and intent data tools (e.g. 6sense, Demandbase, LinkedIn Campaign Manager).
• Experience managing content syndication programs and paid demand channels.
• Strong analytical mindset — you can measure what matters and translate data into clear recommendations.
• Excellent project management skills; you can run multiple programs at once without dropping the ball.
• Experience working closely with Sales teams and a track record of strong Sales-Marketing alignment.
• Experience in a global company managing campaigns across multiple regions is a plus.
• SaaS or enterprise technology experience strongly preferred; retail, security, or public safety sector experience is a bonus.

Benefits

• Competitive salary range: Depending on level of experience, between $123,000 - $143,000 (IC4)
• Annual bonus: Eligibility for a $5,000 bonus at the end of the financial year if we’ve hit our revenue goals together.
• Employee share scheme: You’ll own part of a company making a real difference!
• Flexibility: We are hard-working and outcome focused, but recognise there is more to life than work. We promote a healthy work/life blend.
• Shorter work weeks (at full pay): Everyone gets Friday afternoons off, so you can start your weekend early, and do more of whatever it is that makes you happy.
• Focus on mental and physical health: We understand how vital our health is and have policies to support your wellness, including Wellness Days, and up to $500 for expert sessions every year.
• Health care plan (Medical, Dental & Vision): Auror covers 100% of the cost of your individual health insurance plan with Anthem & Metlife.
• Family-friendly: We offer comprehensive paid parental leave - 12 weeks for birth parents and 6 weeks for non-birth parents following birth, adoption, or surrogacy, available to all Aurors from day one.
• Personal growth: We support our team to participate in courses, conferences, or events that will help them develop their skills.
• Team love: We have regular team lunches and social events where most (if not all) activities are during work hours.