Cluster Senior Brand Manager at Nestlé focusing on local consumer engagement and brand strategies in Jordan and Lebanon. Leading product launch initiatives with cross-functional teams.
Responsibilities
Shape and activate consumer strategies for the cluster
Implement portfolio strategy
Work on promotional plans in line with the promotional strategy
Localize and amplify overall campaigns
Requirements
Minimum 6 to 8 years’ experience in marketing
Understanding of key drivers of brand/product P&L
Experience in leading product launch or complex renovation projects
Project management skills
Strong relationship management and communication skills
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