Product & Customer Marketing Manager shaping product positioning and driving growth at SourceWhale. Oversee product marketing strategies while collaborating with sales and customer success teams.
About the role
- Marketing Manager leading marketing strategy and execution across Ashton Fire and Ashton Flow. Driving brand presence and content creation in a collaborative team environment.
Responsibilities
- Drive our marketing vision and objectives through Strategy and Planning
- Take ownership of our Digital Marketing & Social Media to build our digital presence
- Lead Content Creation and Design transforming ideas into content that captures attention and drives impact
- Oversee our Brand Management, ensuring consistency while shaping and protecting our brand identity
- Support and lead Marketing Events from concept through to execution
- Develop and implement comprehensive marketing strategies aligned with business objectives for the Ashton group
- Conduct market research and competitor analysis to identify opportunities and support strategic direction
- Responsible for managing the Marketing Budget
- Identify and secure opportunities to market our companies in relevant industry spaces, publications and events
- Manage and grow our LinkedIn presence for both companies, creating engaging content that builds our brand presence
- Plan and execute multi-channel marketing campaigns including email marketing, content marketing, and SEO initiatives
- Oversee and maintain both company websites, ensuring content is current, engaging and conversion-focused
- Create marketing materials for external and internal use, including brochures, presentations, flyers and digital assets using tools such as Canva or Publisher
- Develop case studies for our websites and to support tenders that showcase our project portfolio and experience across all services and building types
- Ensure all design materials align with brand guidelines and cohesive feel across the Ashton group
- Lead and support promotional events from concept through execution across the Ashton Group and individual workstreams
- Design, order and distribute brand merchandise as required for internal and external use
- Develop, document and maintain comprehensive brand guidelines across the group. Ensuring consistent approach for both internal and external documents
- Ensure brand consistency across all marketing channels and communications
- Create supporting marketing materials for in-person events, webinars and other events as required for the Ashton group and individual workstreams
- Coordinate the use of external photographers to support internal and external events
Requirements
- Proven experience in a marketing role with both strategic and hands-on responsibilities
- Strong design capabilities with proficiency in Canva and similar design tools
- Demonstrated success managing social media accounts, particularly LinkedIn
- Solid understanding of SEO, email marketing, and content marketing best practices
- Experience planning and executing integrated marketing campaigns across multiple channels
- Ability to manage competing priorities and work autonomously
- Upbeat personality with a high level of integrity and ethics
- Excellent organisation, communication and time management skills
- Flexible on taking on new tasks outside the core role
- Multi-tasking team player
- Proficiency in Microsoft Office, particularly Word, Excel and Outlook
- Fluent English (spoken, written and comprehension).
Benefits
- Hybrid Approach: Work a blend of where you’re most productive- whether from home or the office, the choice is yours
- 9-Day Fortnight: Enjoy an extra day off every two weeks, giving you more time to focus on what matters most
- Core Hours: Shape your workweek around our flexible core hours, making it easier to balance work and life
- 25 Days Holiday: Take time to recharge with 25 days holiday (+ bank holidays), rising to 30 days at 9 years’ service
- Flexible Bank Holidays: Choose when to take your bank holidays, giving you the freedom to celebrate what matters to you
- Enhanced Pension: Enjoy peace of mind for the future with 6% employer pension contributions, rising to 8% at 5 years’ service
- Enhanced Parental Leave: Enhanced maternity leave and 4 weeks of fully paid paternity leave
- Private Medical: Comprehensive health coverage through Bupa, plus access to our health cash plan
- Mental Health Support: 24/7 access to medical advice through our Employee Assistance Programme
- Bonus Scheme: Annual discretionary bonus based on both company and personal performance
- Professional Registration Scheme: Bonus scheme to award for becoming chartered and registering for membership with professional institutions
- Christmas Shutdown: Enjoy a company-wide break between Christmas and New Year on top of your annual leave
- Company Events: Monthly socials with your local office and three company-wide events per year
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