Growth Marketer responsible for driving paid growth and performance marketing in a PropTech company. Lead acquisition strategies, measurement, and experimentation for growth outcomes.
Responsibilities
Own and manage paid acquisition across Meta and Google, with scope to expand into additional channels
Scale marketing spend responsibly while improving CAC and maintaining lead quality
Design and run structured experimentation across audiences, creatives, offers, and landing pages
Develop and lead a performance creative strategy across formats (UGC, product demos, testimonials, data-led angles, etc.)
Translate insights into creative briefs and iterate rapidly
Use AI tools to accelerate ideation, creative production, and testing velocity
Own tracking and attribution across the full funnel (pixels, CAPI, GA4, GTM, events, UTMs)
Build dashboards that connect spend to leads, qualified leads, and deal outcomes
Analyse funnel performance and drive improvements across landing pages, forms, messaging, and lead nurturing
Identify and test new growth levers beyond paid media (partnerships, referrals, lifecycle campaigns, organic capture)
Collaborate closely with sales teams to improve lead handling, qualification, and feedback loops
Continuously propose and validate new growth opportunities
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