Hybrid User Acquisition Executive, FR/AFR

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About the role

  • User Acquisition Executive managing acquisition strategy primarily in France and African markets for Betclic, a leader in online gaming. Focused on campaign execution, performance monitoring, and partner management.

Responsibilities

  • Manage paid acquisition campaigns across multiple traffic sources (Programmatic and Paid Social)
  • Manage and optimize Search acquisition campaigns, including Apple Search Ads and SEA
  • Optimize campaigns based on performance data to maximize ROI
  • Monitor budget allocation and adjust strategies as needed
  • Develop and adapt acquisition strategies tailored to the markets you are responsible for
  • Test new acquisition channels and products to drive acquisition growth
  • Monitor and report key performance metrics (ROI, CPA, conversion rates, etc.)
  • Analyze acquisition performance using data and KPIs
  • Provide insights and recommendations to improve effectiveness
  • Collaborate with local marketing and business teams to align efforts

Requirements

  • 1–2 years of experience in digital acquisition (mobile apps or web)
  • Experience managing paid acquisition campaigns
  • Strong analytical skills and proficiency with ad platforms
  • Autonomous and proactive in testing and implementing new strategies and channels
  • Interest in sports is a significant plus
  • Previous SEA/Search experience is a plus
  • Experience managing agencies is a plus
  • Proficient in English

Benefits

  • 25 days of paid leave and 10 RTT days (reduced working time days)
  • Ticket Restaurant® card credited with €11 per day (€6 per day funded by Betclic)
  • 100% health insurance coverage for you and your children
  • 50% reimbursement of public transport costs or an annual sustainable mobility allowance (€230 for commuting with sustainable transport)
  • Hybrid work model
  • Access to a comprehensive training catalog, with opportunities for professional development every year
  • Exceptional office spaces with a rooftop where you can enjoy sunny breaks with a view of the Cité du Vin
  • Internal events to enliven daily life
  • On-site fitness classes and organized tournaments (Pilates, circuit training, boxing, yoga, futsal, padel, tennis, etc.)

Job title

User Acquisition Executive, FR/AFR

Job type

Experience level

JuniorMid level

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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