Designer II responsible for Trade Marketing at Cia Hering, creating marketing materials in São Paulo. Collaborate with teams and ensure brand consistency in visual materials.
About the role
- Lifecycle Marketing Manager building lifecycle marketing programs at Arketa, a company focusing on fitness and wellness platforms. Collaborating with the marketing team to drive customer engagement and retention.
Responsibilities
- Email marketing leadership - Own and execute our mass email outbound program, creating campaigns that drive customer acquisition, expansion, and retention across the full customer lifecycle
- Newsletter strategy - Lead our newsletter program, creating valuable content that keeps our community engaged and informed about industry trends, product updates, and growth strategies
- Referral program innovation - Revamp and optimize our referral program to turn our happiest customers into our best advocates, designing incentives and experiences that drive organic growth
- SMS program development - Build and launch our SMS marketing program from the ground up, creating timely, relevant touchpoints that complement our email strategy
- Customer journey optimization - Own the end-to-end customer journey for assigned audience segments, mapping touchpoints and optimizing experiences across channels to maximize engagement and retention
- Cross-channel campaign execution - Collaborate on multi-channel marketing campaigns, including email, SMS, in-app notifications, and partner channels to create cohesive customer experiences
- Performance analysis - Monitor and assess the effectiveness of lifecycle marketing initiatives, using reach, engagement, and pipeline KPIs to inform strategy adjustments and optimize results
Requirements
- Proven track record of developing and executing successful lifecycle marketing programs at a SaaS company, ideally B2SMB SaaS company
- Strong email marketing expertise with experience in platforms like Klaviyo, Mailchimp, or similar tools
- Experience building and optimizing referral programs that drive measurable growth
- SMS marketing experience, including campaign strategy, segmentation, and compliance
- Analytical mindset with ability to use data to drive decisions and optimize performance across the customer lifecycle
- Strong collaborator and driver of decisions – can communicate a clear strategy, own concrete deliverables, and motivate cross-functional team members
- Experience in a fast-paced environment, ability to drive clarity and decisions, and organizational skills to manage multiple projects with tight deadlines effectively
Benefits
- Competitive Salary, Stock Options, and Performance-based Bonuses
- Comprehensive Medical, Vision and Dental Insurance
- Unlimited PTO
- Annual Company Offsites
- Wellness Reimbursement
- Catered Lunches/Snacks
- Ownership and Opportunity for Advancement
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