UK - based Marketing Manager executing marketing programmes from events and account - based marketing for a fast - growing Swedish tech company. Collaborate with teams to drive pipeline and amplify UK market presence.
About the role
- Lifecycle Marketing Manager building lifecycle marketing programs at Arketa, a company focusing on fitness and wellness platforms. Collaborating with the marketing team to drive customer engagement and retention.
Responsibilities
- Email marketing leadership - Own and execute our mass email outbound program, creating campaigns that drive customer acquisition, expansion, and retention across the full customer lifecycle
- Newsletter strategy - Lead our newsletter program, creating valuable content that keeps our community engaged and informed about industry trends, product updates, and growth strategies
- Referral program innovation - Revamp and optimize our referral program to turn our happiest customers into our best advocates, designing incentives and experiences that drive organic growth
- SMS program development - Build and launch our SMS marketing program from the ground up, creating timely, relevant touchpoints that complement our email strategy
- Customer journey optimization - Own the end-to-end customer journey for assigned audience segments, mapping touchpoints and optimizing experiences across channels to maximize engagement and retention
- Cross-channel campaign execution - Collaborate on multi-channel marketing campaigns, including email, SMS, in-app notifications, and partner channels to create cohesive customer experiences
- Performance analysis - Monitor and assess the effectiveness of lifecycle marketing initiatives, using reach, engagement, and pipeline KPIs to inform strategy adjustments and optimize results
Requirements
- Proven track record of developing and executing successful lifecycle marketing programs at a SaaS company, ideally B2SMB SaaS company
- Strong email marketing expertise with experience in platforms like Klaviyo, Mailchimp, or similar tools
- Experience building and optimizing referral programs that drive measurable growth
- SMS marketing experience, including campaign strategy, segmentation, and compliance
- Analytical mindset with ability to use data to drive decisions and optimize performance across the customer lifecycle
- Strong collaborator and driver of decisions – can communicate a clear strategy, own concrete deliverables, and motivate cross-functional team members
- Experience in a fast-paced environment, ability to drive clarity and decisions, and organizational skills to manage multiple projects with tight deadlines effectively
Benefits
- Competitive Salary, Stock Options, and Performance-based Bonuses
- Comprehensive Medical, Vision and Dental Insurance
- Unlimited PTO
- Annual Company Offsites
- Wellness Reimbursement
- Catered Lunches/Snacks
- Ownership and Opportunity for Advancement
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Trade Marketing Intern supporting in sales report preparation and basic data analysis for BAT. Involves collaboration with marketing teams and internal sales systems.
Marketing Manager responsible for executing B2B marketing strategies for WSA Diagnostics in France. Overseeing marketing projects, enhancing visibility and supporting commercial performance.
Vice President of Marketing leading global marketing strategy and growth initiatives for Nedap Retail's RFID technology and iD Cloud solutions.
Trade Marketing PPOS Manager activating promotional campaigns for Mondelēz International, focusing on POS materials and customer engagement. Collaborating with marketing to drive category growth and brand strategy effectiveness.
Life Sciences Marketing Lead driving audience engagement through webinars, social media, and content for TransPerfect in pharmaceuticals and biotech.
Director of Global Marketing Strategy leading initiatives to support Gartner's global marketing operations. Engaging with enterprise partners and ensuring high - performance marketing organization.
Marketing Manager at Gartner leading strategic planning and alignment for the Global Marketing team. Focusing on operational excellence, cross - functional collaboration, and enhancing productivity across teams.
Working student in International Media & Marketing at Havas Media supporting consulting team and managing newsletters.
Director of Marketing Technology leading strategy and integration of martech systems for global company. Ensure seamless data and system processes optimizing marketing efficiency.