Social Media Manager responsible for creative development of TikTok content at Echte Mamas. Engaging with the community and producing videos for social media platforms.
About the role
- Content & Social Media Manager leading content and social media strategies for Arabi Brand. Overseeing a team to align content with client goals and business objectives.
Responsibilities
- Develop monthly and quarterly content strategies aligned with clear objectives (Awareness, Consideration, Conversion).
- Translate client goals into actionable, measurable content plans.
- Guide the team in structuring content pillars and building comprehensive content maps.
- Define and refine tone of voice and content identity for each brand.
- Ensure alignment between the Content Department’s outputs and other relevant departments’ deliverables.
- Oversee the preparation of monthly and weekly content plans prior to publishing.
- Review copy from a branding and commercial perspective — not just linguistically.
- Ensure every post has a clearly defined objective reflected on performance dashboards.
- Propose creative concepts for seasonal and commercial campaigns (Ramadan, National Day, sales seasons, etc.).
- Develop content ideas that go beyond standard posts into structured series, storytelling formats, and integrated campaigns.
- Supervise the team managing client accounts across all social media platforms.
- Monitor trends and strategically transform them into brand opportunities.-
- Identify optimal content formats per platform.
- Establish publishing quality standards (design, copy, timing, and performance).
- Lead the Content and Social Media team (Social Media Specialists, Copywriters, Designers).
- Organize weekly tasks and monitor deliverables.
- Resolve conflicts between creativity and deadlines.
- Coordinate closely with the Performance Marketing and Account Management teams.
- Provide clear progress reports to management outlining achievements and challenges.
- Develop structured growth and skill development plans for team members.
- Monitor and evaluate client and team KPIs.
- Analyze performance results and extract actionable insights for continuous improvement in subsequent cycles.
- Attend monthly client meetings.
- Defend creative decisions using data and logical reasoning rather than personal preference.
- Manage client expectations while protecting internal team morale and workflow stability.
Requirements
- 4–6 years of experience in content or social media management.
- (Mandatory) 4–6 years of experience in the GCC market, particularly Saudi Arabia.
- Previous experience within a digital marketing agency (required).
- Real knowledge of paid advertising on Meta and TikTok.
- Strong strategic thinking, planning, and execution tracking capabilities.
- **Core Skills**
- Creative team leadership
- Content writing and visual literacy
- Social media data analysis
- Problem-solving under pressure
- Strategic client negotiation
Benefits
- Exciting bonus opportunities and incentives!
- Comprehensive health insurance coverage.
- Growth Opportunities: Be part of a team that values personal and professional development, with continuous learning and career advancement opportunities.
- Innovative Environment: Work in a dynamic, agile setting where creativity and innovation are encouraged.
- Impactful Work: Play a crucial role in driving the growth and success of our clients' businesses.
- Collaborative Culture: Join a passionate team dedicated to excellence and teamwork.
- Flexible Work Arrangements: Enjoy flexible working options, including remote work, to support a healthy work-life balance.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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