Lifecycle Marketing Manager at Reward Gateway designing and executing campaigns for customer retention and engagement. Collaborating with various teams and leveraging data - driven strategies.
About the role
- Marketing Manager focused on digital marketing strategies across multiple branches for FH Furr. Seeking data-driven professional to enhance performance and drive business growth.
Responsibilities
- Monitor, analyze, and report on marketing performance metrics across all channels.
- Deliver actionable insights to improve ROI and inform future strategies.
- Continuously evaluate campaign effectiveness and optimize tactics to maximize lead generation and conversion rates.
- Optimize paid search, SEO, LSA, and other digital channels to ensure strong performance and local market visibility.
- Optimize marketing spend with a focus on cost efficiency, performance outcomes, and measurable impact.
- Leverage data to assess market trends, competitive activity, and customer behavior to refine growth strategies.
- Partner closely with General Managers and Regional Managers to align marketing initiatives with local market needs and business objectives.
- Support the development of data-driven marketing strategies that integrate digital and traditional channels to achieve regional growth goals.
- Prepare clear, concise performance updates for senior leadership, highlighting wins, challenges, and opportunities for optimization.
- Demonstrate strong initiative, accountability, and problem-solving skills, with a proactive approach to identifying growth opportunities and meeting deadlines.
Requirements
- Bachelor’s degree in Marketing, Business, Analytics, or a related field.
- Strong proficiency with data analysis and reporting tools (e.g., Google Analytics, Excel, or similar platforms).
- Hands-on knowledge of paid search, SEO, LSA, and other digital marketing channels.
- Excellent communication skills, with the ability to translate data into clear, actionable insights for leadership.
- Highly analytical mindset with a focus on measurable results and continuous improvement.
- Experience in the skilled trades or home services industry is a plus.
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