Marketing Specialist shaping RebelDot’s voice through strategic planning and execution. Collaborating with Branding & Communications and Sales to create effective marketing outputs.
About the role
- Coordinator leading influencer marketing strategy at Rennova for brand awareness and collaboration. Focus on managing influencer relationships and integrated activation plans.
Responsibilities
- Develop and roll out influencer strategies and integrated activations in collaboration with Social Media, Branding, Events, Product and Media teams;
- Identify strategic opportunities to boost brand awareness, relevance and authority;
- Map, select, negotiate and engage influencers, KOLs and brand ambassadors aligned with Rennova’s positioning;
- Manage relationships with influencers, ensuring excellence in execution, deliverables and overall experience;
- Oversee contracts, timelines, deliverables and payments for partnerships;
- Coordinate influencer participation in events, activations and special campaigns;
- Review and approve scripts, briefs, formats and content (video and photo), ensuring brand consistency;
- Track metrics, KPIs and performance of influencer campaigns;
- Generate insights and recommend continuous optimizations based on data and results;
- Prepare executive reports and strategic presentations;
- Build and maintain close relationships with medical KOLs and premium creators.
Requirements
- Bachelor’s degree in Marketing, Communication, Advertising or related fields;
- Basic to intermediate proficiency in Adobe Illustrator and Photoshop (InDesign is a plus);
- Experience managing influencer squads, campaigns and strategic negotiations;
- Strong execution skills with excellent relationships with influencers, creators and agencies;
- Creative repertoire combined with strategic brand and content vision;
- Proficiency in performance metrics and analysis of influencer campaign results;
- Availability to work in a hybrid format based in Zona Sul, São Paulo.
Benefits
- Health Insurance
- Dental Plan
- Meal/Food Allowance
- Life Insurance
- TotalPass or Wellhub.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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