Marketing Specialist shaping RebelDot’s voice through strategic planning and execution. Collaborating with Branding & Communications and Sales to create effective marketing outputs.
About the role
- Marketing Lead driving growth initiatives with restaurant partners for Deliveroo. Responsible for developing and executing marketing strategies and building effective relationships with key stakeholders.
Responsibilities
- Leading the marketing relationship with designated restaurant partners, including leading Nationals Brands like Nando’s,Wagamama and Pho.
- Developing annual joint business plans with key Restaurant Partners to drive growth on Deliveroo
- Developing a marketing strategy, framework and toolkits which will be cascaded to the wider Marketing team to effectively service highly relevant, but smaller scale or regional restaurant partners
- Support the acquisition of new national restaurant partners by building relevant and impactful launch plans
- Drive the Restaurant marketing strategy within the Key Account and Mid Market segment at Deliveroo
- Partnering closely with Commercial teams to drive growth through new customer acquisition, frequency and retention, and brand awareness.
- Delivering Quarterly Growth Opportunities for Partners, outlining key opportunities for brands to participate with clear data-led and ROI-backed recommendations and leading the Quarterly Growth Opportunities process within the wider commercial structure
- Collaborating with internal and external teams to deliver joint business plans and future growth strategies for Restaurant partners (i.e. Product, CRM, Social and PR)
- Take ownership of key restaurant marketing initiatives such as building Plus our loyalty proposition and enhancing the ways brands can engage with Deliveroo to drive increased visibility in the app.
Requirements
- Partner or Trade Marketing experience
- Strong communication and negotiation skills, with the ability to build and maintain strong relationships with internal and external stakeholders
- Proficient in marketing strategy, consumer insights, and commercial data analysis to understand performance and build structured narratives around business performance
- Ability to deliver 360 marketing campaigns with a focus on CRM, Digital, and Social channels
- Experience in developing and executing media campaigns such as Radio or OOH
- Skilled in building marketing promotional plans (e.g., % off, Free item, BOGOF) and articulating ROI effectively
- Excellent relationship building and cross-functional collaboration skills
- Proficiency in translating complex data and strategies into simple, actionable ideas
- Experience in forecasting and managing budgets, ensuring efficient allocation of resources for maximum impact.
Benefits
- At Deliveroo we know that people are the heart of the business and we prioritise their welfare. Benefits differ by country, but we offer many benefits in areas including healthcare, well-being, parental leave, pensions, and generous annual leave allowances, including time off to support a charitable cause of your choice. Benefits are country-specific, please ask your recruiter for more information.
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