Marketing Analyst for China market ensuring timely delivery of marketing collaterals and organizing campaigns. Collaborating with product management and supporting sales communications for new product launches.
Responsibilities
Ensure timely delivery of marketing collaterals to China market.
Interface with product management, engineering and manufacturing teams in Infra China and cooperate with Infra Global Marcom team.
Plan and organize marketing campaigns such as social medial 2.0, regional trade shows, customer seminar and other external events that are consistent with corporate strategy and image standard.
Support and develop sales communication related to new products, strategies, training, competitors, and success stories etc, including but not limited to Global Marketing Bulletin in Chinese.
Lead new product marketing launch in China, working closely with sales managers, technical specialists, and global marketing team.
Handle the development of external publications, including content creation, design and online platform operation and maintenance like WeChat, Baidu, landing page, official website CN verification.
Execute and manage translation and translation review projects in a timely fashion.
Assist in regional marketing planning and data collection and other marketing communication task assigned by direct manager
Requirements
At least 3 year marketing communication experience
Bachelor degree required in Marketing or related
Three years working experiences in manufacturing industry.
Strong project management skills.
Working knowledge of marketing deliverables including trade show, copy writing, advertising planning, promotion design, etc.
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