Vice President of B2B Lifecycle Marketing driving marketing strategy to enhance merchant satisfaction. Leading a high - performing team to implement data - driven marketing approaches.
About the role
- Marketing Lead influencing marketing strategies and customer outcomes for transformation project at ANZ. Working with senior stakeholders to ensure marketing is central to project decisions and priorities.
Responsibilities
- Overall delivery of the customer and project outcomes defined by the project scorecard & enabled by marketing
- Drive the strategic alignment and integration of marketing practices across all disciplines within the Marketing COE to ensure a unified approach for the major transformation project
- Shape project decisions to deliver positive customer outcomes, brand and reputational impacts
- Assess and articulate the marketing and customer implications of technology transformation across channels and touchpoints, with a customer centric perspective
- Design and build new marketing journeys for specific new product capability, in conjunction with Customer Experience and the Marketing squads to drive specific business objectives
Requirements
- Significant experience in strategic and/or data driven marketing related roles, preferably in the financial services sector
- Strong understanding of personalisation eco-systems and marketing technology applications
- Ability to form and gain buy-in for strategic marketing plans to maximise commercial and customer value
- Project management – demonstrated ability to work across large complex projects and relate to communication requirements
- Strong communication skills to interpret complex change and technology features into clear customer benefits
- A customer centric mindset, the ability to influence project direction to optimise outcomes from a customer perspective
- An understanding of the application of data to drive marketing and customer management opportunities
- Strong negotiation, influencing and change management skills to build positive relationships with stakeholders including Marketing, senior stakeholders and wider business
Benefits
- access to wellbeing services
- discounts on selected products and services
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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