Marketing Specialist leading global marketing strategies for the Workflows business in financial markets. Collaborating with teams to ensure alignment with business objectives and customer satisfaction across diverse channels.
About the role
- Marketing Lead influencing marketing strategies and customer outcomes for transformation project at ANZ. Working with senior stakeholders to ensure marketing is central to project decisions and priorities.
Responsibilities
- Overall delivery of the customer and project outcomes defined by the project scorecard & enabled by marketing
- Drive the strategic alignment and integration of marketing practices across all disciplines within the Marketing COE to ensure a unified approach for the major transformation project
- Shape project decisions to deliver positive customer outcomes, brand and reputational impacts
- Assess and articulate the marketing and customer implications of technology transformation across channels and touchpoints, with a customer centric perspective
- Design and build new marketing journeys for specific new product capability, in conjunction with Customer Experience and the Marketing squads to drive specific business objectives
Requirements
- Significant experience in strategic and/or data driven marketing related roles, preferably in the financial services sector
- Strong understanding of personalisation eco-systems and marketing technology applications
- Ability to form and gain buy-in for strategic marketing plans to maximise commercial and customer value
- Project management – demonstrated ability to work across large complex projects and relate to communication requirements
- Strong communication skills to interpret complex change and technology features into clear customer benefits
- A customer centric mindset, the ability to influence project direction to optimise outcomes from a customer perspective
- An understanding of the application of data to drive marketing and customer management opportunities
- Strong negotiation, influencing and change management skills to build positive relationships with stakeholders including Marketing, senior stakeholders and wider business
Benefits
- access to wellbeing services
- discounts on selected products and services
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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