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About the role
- Non-Alc Sales Manager handling commercial plans and results for Non-Alcoholic brands. Collaborating with wholesalers and driving sales strategies for markets.
Responsibilities
- Manager related duties to include following with wholesalers: weekly tracking vs budget, monthly Wholesaler Performance Reviews, daily/weekly/monthly communication on all Non-Alc related initiatives
- Direct liaison from Non-Alc Corporate team to Region team
- Trains wholesalers on all aspects of Non Alcoholic brands: Route to market, Non-Alc selling to retailers, pricing, Independent sell-in (Free Fills, Customer Market Agreement)
- Recommends and implements Non-Alc sales strategies for improvement based on market research and competitive analyses.
- Creates, presents, and tracks sales incentive programs to wholesalers.
- Shares / creates best practices to drive Non-Alc growth.
- Works with Non-Alc Key Account Managers for weekly follow up on Items Not Brought In Reports and other key gaps for each major chains & programs that are sold in.
- Organizes and executes effective Market Blitz’s w/ Brewery Sales force.
- Manages Regional Non-Alc annual budget, requesting incremental funds when necessary, and completing post-even analysis to determine ROI of various line items.
- This position has no direct reports but will have to influence many individuals & entities to be successful.
Requirements
- Bachelor's Degree - highly preferred
- Basic knowledge of retail initiatives (particularly Category Management and information-based selling).
- Advanced proficiency in Excel and PowerPoint.
- High level of expertise in analyzing information and making information-based recommendations.
- Familiarity with syndicated data, software and measures is preferred.
- Effective Communications/Presenting, follow-up, administrative and organizational skills.
- Field and retail sales experience in the beverage industry or other consumer products industries.
- Ability to work and drive positive results in a fast-paced, team environment.
- Driven to deliver results against stretch targets with a bias for action
- Understanding of A-B wholesaler network/processes a plus
Benefits
- Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
- Life Insurance and Disability Income Protection
- Generous Parental Leave and FMLA policies
- 401(k) Retirement Savings options with a company matching contribution
- Chance to work in a fast-paced environment among a company of owners
- Free Beer!
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