Social Media intern managing content and community for PUSH. Engaging with audiences on Instagram, TikTok, and LinkedIn while creating and analyzing compelling content.
About the role
- Social Media Associate managing social media content and engagement for College Rivals IP in a leading gaming company. Collaborating with teams on campaigns and digital activations for sponsoring brands.
Responsibilities
- Develop engaging, platform-specific content for College Rivals IP across Facebook, Instagram, Twitter, Snapchat, LinkedIn, YouTube, and TikTok.
- Produce posts, reels, stories, short-form videos, and graphics that reflect the College Rivals brand identity and resonate with the youth and collegiate audience.
- Ideate and execute content that integrates sponsor brands organically within the College Rivals narrative (e.g., branded moments, product placement, campaign tie-ins).
- Support event-based content creation across tournaments, campus activations, influencer integrations, and livestreams.
- Monitor and actively engage with the College Rivals community by responding to comments, messages, and mentions.
- Build and nurture strong relationships with student communities, fans, and esports enthusiasts.
- Assist in planning and executing digital campaigns for both College Rivals IP and sponsoring brand partners.
- Track and analyze key social media metrics using tools like Google Analytics, Emplifi, SocialBakers, Hootsuite, or similar platforms.
- Stay up-to-date on gaming, esports, pop culture, and youth trends relevant to College Rivals.
Requirements
- Bachelor’s degree in Marketing, Communications, Journalism, Mass Media, or a related field.
- Proven experience in social media management, preferably in the gaming, esports, youth marketing, or entertainment industry.
- Strong understanding of social platforms, content formats, audience behavior, and community-building best practices.
- Experience working with influencer/creator-driven content is a plus.
- Familiarity with social media analytics tools and content creation software (e.g., Canva, Adobe, CapCut).
- Strong communication skills with the ability to collaborate across internal and external stakeholders.
- Highly organized, detail-oriented, and capable of managing multiple deliverables in a fast-paced environment.
- Comfortable working during weekends or evenings for major events, tournaments, or live activations when required.
Benefits
- Healthy Work-Life Balance – Flexible working routines built around targets, supporting personal well-being and family responsibilities.
- Targeted & Flexible Learning Programs – Access to growth frameworks and the freedom to pursue skills or areas you want to develop.
- Goal-Driven and Inclusive Culture – Flat hierarchies where everyone’s voice matters. We use structured goal-setting methods like OKRs and embrace “imperfect people working perfectly together.”
- Performance-Based Incentives – Competitive rewards aligned with performance and contribution.
- Competitive Health Insurance – Comprehensive coverage to keep you protected.
- We Have Fun Along the Way! – Regular social gatherings, happy hours, gaming sessions, and celebrations—because entertainment is in our DNA.
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