Hybrid Social Media Associate – College Rivals IP, Sponsorships

Posted last month

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About the role

  • Social Media Associate managing social media content and engagement for College Rivals IP in a leading gaming company. Collaborating with teams on campaigns and digital activations for sponsoring brands.

Responsibilities

  • Develop engaging, platform-specific content for College Rivals IP across Facebook, Instagram, Twitter, Snapchat, LinkedIn, YouTube, and TikTok.
  • Produce posts, reels, stories, short-form videos, and graphics that reflect the College Rivals brand identity and resonate with the youth and collegiate audience.
  • Ideate and execute content that integrates sponsor brands organically within the College Rivals narrative (e.g., branded moments, product placement, campaign tie-ins).
  • Support event-based content creation across tournaments, campus activations, influencer integrations, and livestreams.
  • Monitor and actively engage with the College Rivals community by responding to comments, messages, and mentions.
  • Build and nurture strong relationships with student communities, fans, and esports enthusiasts.
  • Assist in planning and executing digital campaigns for both College Rivals IP and sponsoring brand partners.
  • Track and analyze key social media metrics using tools like Google Analytics, Emplifi, SocialBakers, Hootsuite, or similar platforms.
  • Stay up-to-date on gaming, esports, pop culture, and youth trends relevant to College Rivals.

Requirements

  • Bachelor’s degree in Marketing, Communications, Journalism, Mass Media, or a related field.
  • Proven experience in social media management, preferably in the gaming, esports, youth marketing, or entertainment industry.
  • Strong understanding of social platforms, content formats, audience behavior, and community-building best practices.
  • Experience working with influencer/creator-driven content is a plus.
  • Familiarity with social media analytics tools and content creation software (e.g., Canva, Adobe, CapCut).
  • Strong communication skills with the ability to collaborate across internal and external stakeholders.
  • Highly organized, detail-oriented, and capable of managing multiple deliverables in a fast-paced environment.
  • Comfortable working during weekends or evenings for major events, tournaments, or live activations when required.

Benefits

  • Healthy Work-Life Balance – Flexible working routines built around targets, supporting personal well-being and family responsibilities.
  • Targeted & Flexible Learning Programs – Access to growth frameworks and the freedom to pursue skills or areas you want to develop.
  • Goal-Driven and Inclusive Culture – Flat hierarchies where everyone’s voice matters. We use structured goal-setting methods like OKRs and embrace “imperfect people working perfectly together.”
  • Performance-Based Incentives – Competitive rewards aligned with performance and contribution.
  • Competitive Health Insurance – Comprehensive coverage to keep you protected.
  • We Have Fun Along the Way! – Regular social gatherings, happy hours, gaming sessions, and celebrations—because entertainment is in our DNA.

Job title

Social Media Associate – College Rivals IP, Sponsorships

Job type

Experience level

JuniorMid level

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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