Social Media Associate managing social media content and engagement for College Rivals IP in a leading gaming company. Collaborating with teams on campaigns and digital activations for sponsoring brands.
Responsibilities
Develop engaging, platform-specific content for College Rivals IP across Facebook, Instagram, Twitter, Snapchat, LinkedIn, YouTube, and TikTok.
Produce posts, reels, stories, short-form videos, and graphics that reflect the College Rivals brand identity and resonate with the youth and collegiate audience.
Ideate and execute content that integrates sponsor brands organically within the College Rivals narrative (e.g., branded moments, product placement, campaign tie-ins).
Support event-based content creation across tournaments, campus activations, influencer integrations, and livestreams.
Monitor and actively engage with the College Rivals community by responding to comments, messages, and mentions.
Build and nurture strong relationships with student communities, fans, and esports enthusiasts.
Assist in planning and executing digital campaigns for both College Rivals IP and sponsoring brand partners.
Track and analyze key social media metrics using tools like Google Analytics, Emplifi, SocialBakers, Hootsuite, or similar platforms.
Stay up-to-date on gaming, esports, pop culture, and youth trends relevant to College Rivals.
Requirements
Bachelor’s degree in Marketing, Communications, Journalism, Mass Media, or a related field.
Proven experience in social media management, preferably in the gaming, esports, youth marketing, or entertainment industry.
Strong understanding of social platforms, content formats, audience behavior, and community-building best practices.
Experience working with influencer/creator-driven content is a plus.
Familiarity with social media analytics tools and content creation software (e.g., Canva, Adobe, CapCut).
Strong communication skills with the ability to collaborate across internal and external stakeholders.
Highly organized, detail-oriented, and capable of managing multiple deliverables in a fast-paced environment.
Comfortable working during weekends or evenings for major events, tournaments, or live activations when required.
Benefits
Healthy Work-Life Balance – Flexible working routines built around targets, supporting personal well-being and family responsibilities.
Targeted & Flexible Learning Programs – Access to growth frameworks and the freedom to pursue skills or areas you want to develop.
Goal-Driven and Inclusive Culture – Flat hierarchies where everyone’s voice matters. We use structured goal-setting methods like OKRs and embrace “imperfect people working perfectly together.”
Performance-Based Incentives – Competitive rewards aligned with performance and contribution.
Competitive Health Insurance – Comprehensive coverage to keep you protected.
We Have Fun Along the Way! – Regular social gatherings, happy hours, gaming sessions, and celebrations—because entertainment is in our DNA.
Job title
Social Media Associate – College Rivals IP, Sponsorships
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