Managing Director leading agency operations at Pacific International Lines, driving market expansion and ensuring profitability. Involving financial stability, team leadership, and compliance with regulatory standards.
About the role
- Director of Games leading portfolio development and innovation for Interactive Instant Win and Draw-Based Games. Collaborating with digital leadership to enhance performance for good causes within Allwyn UK.
Responsibilities
- Inspire and lead a team of Games Marketing and Brand Managers (DBGs and IIWGs), responsible for driving current performance and development of each game and category at pace to meet growth target
- Setting long-term growth plans for each category and game (DGBs and IIWGs), ensuring an optimised portfolio that maximises engagement across different consumer segments, and is compelling in an increasingly competitive market
- Create and champion a consumer plan for the portfolio in collaboration with Strategy & Transformation, Marketing and Head of Scratchcards (Retail) to maximise overall performance
- Reviewing external market developments to understand best practice and identify opportunities to optimise the portfolio
- Ensuring clear briefs are delivered to Marketing (in-house and external agencies) to drive participation and spend across the games portfolio, optimising for roll cycles
- Pro-actively driving delivery of new game innovation, setting the pace, being demanding of others and their own team, and working hand-in-glove with the portfolio and project managers in the Strategy & Transformation team to ensure milestones are met and execution is outstanding
- Harness data and insights to identify performance issues and trends, and ensuring any underperformance is understood and mitigated quickly, and drivers of growth are leveraged to increase engagement in a responsible way
- Working with the Directors of Revenue and Customer for Digital and Retail to ensure the games portfolio shows up strongly in all channels
- Ensuring compliance with relevant regulatory requirements and addressing any issues in collaboration with Regulatory Affairs
- Acting as an external ambassador and engaging with key stakeholders on relevant topics for Allwyn
Requirements
- Ideally games industry experience (lotteries, gaming, gambling) with strong GTM marketing and innovation experience
- Literacy in game/new product development and design and a demonstrable track record of major innovation delivery
- Highly collaborative approach to ensure delivery of the portfolio into Digital and Retail Channels
- A pace setter who is demanding of high performance and who leaves no stones unturned to meet targets, while ensuring risks are fully identified and managed
- Adopts a portfolio mindset to maximise overall performance, ensuring team members are hungry for their game or category’s success while buying into the bigger picture
- Financially capable and data literate, with strong understanding of key drivers of performance
- Hands-on approach to creating an overall consumer plan, working across functions to maximise returns for the company as a whole
- Strong stakeholder management skills and ability to influence at all levels
- Strong balance of strategic thinking and operational detail
- Ability to lead on business case development for governance approvals
- Lives the Allwyn values and understands the unique position of TNL and the importance of protecting participants’ interests
Benefits
- Company Bonus Scheme
- Matched pension contributions up to 8.5%
- 26 days annual leave + 2 Life Days (and bank holidays)
- Single Private Health Cover
- Complimentary Private Medical
- Income Protection
- Flexible Benefits – EV Scheme, Money Coach, Will Writing, Mortgage Advice, Dental and Eye Care Schemes.
- Enhanced Family Leave (Maternity, Paternity, Adoption)
- Wellness Allowance £500
- Employee Assistance Programme
- Discounted Health Assessments
- Volunteering Days
- Matched Funding
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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