Communications Manager for Allwyn UK driving reputation and managing media relations for The National Lottery. Focused on storytelling and proactive communications.
Responsibilities
As part of a small team of media relations you will proactively and reactively promote and protect the Allwyn and The National Lottery brands, helping to make Allwyn and The National Lottery relevant and a prominent, positive voice in key cultural conversations
Be the eyes and ears on who is talking about Allwyn UK and The National Lottery externally, what they are saying and counsel on whether we need to respond – and being quick to respond if necessary
Identify – and act on – news opportunities based on strategic priorities, everyday activity and opportunities to build the Allwyn UK and The National Lottery brand – with a particular focus on our retail operations and Social Value
Identify media and broader corporate risks and advise on mitigations. Respond quickly to negative media enquires to protect Allwyn and The National Lottery brands
Grow and maintain relationships with relevant media and journalists, helping to maximise positive and balanced news coverage about Allwyn UK and The National Lottery
Take an enthusiastic multiplatform, digital-first approach to sharing and commenting on Allwyn news
Work with communications colleagues, and other stakeholders, to source, create (written or broadcast) and edit brilliant news stories that reflect our brand
Stay up to date on journalist moves and industry trends
Keep up to date on emerging news platforms and consider how we best engage them
Work in partnership with our communications agency partner as required
Assist the team in managing day-to-day admin and team planning work - such as managing subscriptions and suppliers, keeping team calendars/rotas updated, collating press cuttings, preparing weekly/monthly performance reports, etc.
Requirements
PR, media or journalism experience
Relationships with media outlets, particularly regional and trade press
Experience securing media coverage across different platforms
Understanding of modern media consumption and current PR trends
Good writing and communication skills
A 'can-do' attitude with a positive, proactive mindset
Creative thinking and storytelling ability
The ability to work under pressure – with experience of identifying potential issues and dealing with negative media enquiries and issues
Basic understanding of data and analytics to inform PR plans
A hunger for finding and sharing great stories
Strong organisational skills and attention to detail
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