Marketing Communications Advisor supporting B2B initiatives across Wealth Management and Business Development. Collaborating on content creation including videos, podcasts and publications.
Responsibilities
Produce and update marketing content (FR/EN): presentations, brochures, pitch materials, emails, LinkedIn posts, narratives and technical content related to products and internal expertise.
Adapt messaging to the needs of various distribution networks (advisors, brokers, internal sales forces).
Integrate storytelling elements into presentations, training materials and event content.
Maintain and optimize B2B tools and marketing documents.
Use engagement data (Web, email, LinkedIn) to improve content performance and impact.
Work closely with DGIA, Product, Sales, Compliance, Studio and Digital Marketing teams.
Define and implement a multi platform content strategy to enhance visibility of our expertise and investment solutions.
Produce corporate videos and podcasts, including: Pre production: briefs, scripts, storyboarding, selecting and preparing guest speakers.
Production: supervising filming/recording in alignment with brand standards.
Post production: reviewing edits, visual branding, subtitles, FR/EN versions.
Build and manage a library of reusable content (educational capsules, video excerpts, short form content).
Deploy content across internal and external channels (Web, SharePoint, events, LinkedIn, etc.).
Ensure editorial quality, visual consistency and compliance with regulatory standards.
Contribute to the development and evolution of the Wealth Management B2B brand.
Develop key messages, editorial standards and brand guidelines in collaboration with the Visibility & Engagement team.
Ensure brand consistency across all communications related to products, content and internal expertise.
Support the deployment and adoption of brand standards among internal teams and partners.
Requirements
Bachelor’s degree in Communications, Marketing or a related field
A minimum of four years of experience in B2B marketing/communications or corporate communications requiring creativity, autonomy, structured thinking and strong editorial rigor
Knowledge of French is required for positions in Quebec
Advanced proficiency of English due to the nature of the duties or work tools or because the position involves interactions with English-speaking partners, members and/or clients
Expertise in writing in French and English
Experience with video/podcast production (pre production → production → distribution)
Ability to simplify and communicate financial content and investment products
Strong ability to collaborate with multiple stakeholders (DGIA, Marketing, Product, Studio, Compliance)
Advanced proficiency with Microsoft 365
Benefits
Competitive salary and annual bonus
4 weeks of flexible vacation starting in the first year
Defined benefit pension plan that provides predictable, stable income throughout retirement
Group insurance including telemedicine
Reimbursement of health and wellness expenses and telework equipment
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