Brand Designer at M&T Bank transforming financial services into visual stories for branding consistency. Collaborating with creative team and managing brand standards across various channels.
About the role
- Brand Designer creating motion and video assets for advertising and social media at AllTrails. Collaborating with marketing teams to elevate outdoor exploration for trailgoers.
Responsibilities
- Work collaboratively with design, copywriting, marketing, social media, advertising, and PR teams to spread the word of AllTrails through world-class creative
- Concept and produce motion-first paid advertising creative using After Effects, with occasional video editing in Premiere or Final Cut
- Build templates and modular motion systems (in Figma and Adobe tools) that enable high-quality creative to be generated and iterated quickly at scale
- Generate effective brand creative with an iterative mindset to drive growth and continuously optimize performance across animated and static formats
- Ensure brand consistency across all touchpoints, translating our brand systems into compelling creative executions while pushing the AllTrails brand forward through best-in-class design
- Clearly articulate design decisions to stakeholders, co-workers, and external vendors and incorporate feedback quickly
- Work quickly and effectively juggle multiple projects in a fast-paced, performance-driven environment
Requirements
- 3+ years of professional design experience, with significant experience creating motion-driven marketing and paid advertising creative
- A strong portfolio showcasing real-world examples of creative executions for advertising campaigns across social, display, broadcast, and digital platforms
- Demonstrated ability to design high-converting animated digital advertising assets for paid social, display, affiliate networks, and video platforms that align strongly with overall brand look and feel
- Advanced proficiency in After Effects; working knowledge of Premiere and/or Final Cut for editing and finishing
- Strong understanding of motion principles (timing, pacing, typography in motion, transitions) and how motion impacts performance marketing
- Experience working closely with marketing teams to understand campaign objectives, target audience, and key performance metrics
- Ability to regularly produce high quality communications with attention to detail and strong design fundamentals; can demonstrate a strong understanding of layout, typography, visual hierarchy, and how these translate into motion
- Proficiency in Figma and Adobe Creative Suite (Illustrator, Photoshop)
- Self-motivated with an ability to work in a fast-paced and sometimes ambiguous remote work environment
- Strong organizational and time management skills
- Able to take constructive feedback and evolve designs to meet business objectives
- Humility, empathy and open-mindedness — no egos
Benefits
- Competitive and equitable compensation, including ownership through equity and performance-based bonuses.
- Comprehensive health, dental, and vision coverage to support your physical and mental well-being.
- Unlimited PTO in addition to company holidays.
- Dedicated time once a month to test and improve our product through company-wide no-meeting days.
- Fully paid parental leave to birthing and non-birthing parents.
- 401k Match & access to financial wellness resources through Origin.
- Remote work stipend to help you design a comfortable and productive home office.
- Annual learning stipend to invest in your long-term professional growth and skills.
- Exclusive discounts on our subscriptions and merchandise for you and your friends & family.
- An authentic investment in you as a human being and a professional—we value your identity as much as your output.
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