Senior Brand Designer creating strong visual identities and managing design projects for startups in Europe and Africa. Aiming for high quality and distinctiveness in design.
About the role
- Brand Designer at M&T Bank transforming financial services into visual stories for branding consistency. Collaborating with creative team and managing brand standards across various channels.
Responsibilities
- Work with the Brand Design Lead and creative team to manage the oversight, coordination, execution, and optimization of our brand standards
- Evangelize the brand standards, including how we educate colleagues and external partners to understand the brand
- Work with partners in marketing to ensure campaigns are consistent with all brand standards
- Present and influence with a convincing style to increase buy-in and open the door for new opportunities
- Participate in creative project kickoffs with various stakeholders
- Contribute to creative concept development, informing and executing concepts and presentation of ideas
- Adhere to and practice the adoption of the brand recommendations for creative design
- Collaborate and communicate with key stakeholders to ensure alignment to creative briefs and timelines
- Leverage technical and aesthetic expertise in developing and designing visual assets
- Participate in collaborative brainstorming sessions
- Stay current with production standards, marketing channels and emerging formats
- Share expertise on emerging design trends and best practices
Requirements
- Bachelor's Degree in graphic design, graphic communications, or related field
- 3 years of marketing and/or design experience (Or in Lieu of a degree, a combination of 7 years of higher education and relevant experience)
- Minimum of 2 years of experience in consistently scaling brand elements and identity systems
- Proven expertise in your craft with a strong portfolio showcasing a diverse range of design work
- Deep knowledge of all channels (e.g.: web, email, social, broadcast, video, print, outdoor, environmental, experiential, etc.)
- Comfortable working with a wide range of stakeholders and personalities
- Excellent written and verbal communication skills
- Understanding of data visualization
- Expert-level proficiency in the Adobe Creative Suite (InDesign, Illustrator, Photoshop), Adobe Express and Figma/Sketch
- Proficient with Microsoft Office (Outlook, Word, PowerPoint, Excel)
Benefits
- health insurance
- retirement plans
- paid time off
- forty hours of paid volunteer time
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