Hybrid Brand Design Lead

Posted last week

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About the role

  • Brand Design Lead managing Cradle's visual identity, guiding design for a biotech company. Responsible for creative direction and establishing high-quality visual standards.

Responsibilities

  • Own Cradle's entire visual identity, acting as the developer and guardian of Cradle’s visual DNA.
  • Set the creative direction for Cradle and build a high-performing design function.
  • Own all visual output while maintaining a hands-on approach with critical, high-impact projects.
  • Unify Cradle’s Visual DNA, ensuring a cohesive identity across the product platform, website, and marketing materials.
  • Act as the ultimate visual quality bar-setter for critical company initiatives.
  • Establish visual design as a formal function at Cradle, defining the roadmap.
  • Partner with Marketing, ML, Product, and Biology teams to provide art direction.
  • Oversee the budget and creative direction for external resources.
  • Influence how the brand comes to life physically, from office aesthetics to how the team presents itself.

Requirements

  • Proven track record of building and scaling sophisticated brand systems for high-growth, industry-leading tech companies.
  • Expert proficiency in modern design tools e.g. Figma, Creative Suite, Framer; we are looking for a designer who can lead by example.
  • Ability to build scalable visual frameworks and asset libraries that empower the wider team.
  • Experience in Biotech, Deep Tech, or other sectors.
  • Experience with motion design or 3D visualization.
  • Experience or passion for scientific communication would be ideal. Translating complex ML and Biology topics into captivating visuals will be a key part of this role at Cradle.

Benefits

  • very competitive salary
  • generous equity stake in the company
  • wide range of benefits and career progression opportunities

Job title

Brand Design Lead

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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