Hybrid Senior Marketing Specialist

at Aleph Group, Inc

• Job title: Senior Marketing Specialist
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, Sofia, Bulgaria

About the role

• As a Marketing Professional for Europe at Aleph, you will coordinate B2B marketing initiatives across European markets. Join a fast-growing team shaping the future of digital advertising.

Responsibilities

• Evaluate a broad range of internal and external factors to define the regional B2B marketing strategy and tactics to support key sales objectives within Europe
• Ensure marketing activities are aligned with the overall global marketing strategy, as well as Regional Director and Country Manager’s strategy
• Manage regional and local execution of marketing initiatives to engage the local advertiser communities regularly: Events, content, case studies, email marketing, swag, sales material, direct mailers etc.
• Conceive and create precise, persuasive and locally relevant messaging in partnership with the cross functional team and the partners
• Work with external vendors (i.e. PR & Event agencies) to exemplify the awareness of Aleph and execute activations in the countries of the region Localize Messaging:
• Partner with cross-functional teams to adapt global messaging into precise, persuasive, and locally relevant communications and assets.

Requirements

• Familiarity with the Digital Advertising Ecosystem: Understanding of digital advertising, ad tech platforms, and key components of data-driven marketing.
• Working Knowledge of B2B Marketing: Experience supporting B2B marketing initiatives within a digital landscape, ideally in the advertising or technology sector.
• Data Analysis & Measurement Support: Demonstrated ability to assist in the analysis of campaign performance metrics and support efforts to gather data for optimization and ROI reporting.
• Content Adaptation Skills: Ability to adapt and localize existing marketing narratives and content (case studies, blog posts, social media copy) for specific B2B audiences.
• Collaboration Experience: Experience managing co-marketing campaigns and activities involving external partners or vendors.
• Local Market Awareness: Ability to quickly adapt communication and execution plans to different local markets, showing sensitivity to cultural nuances.
• Clear Communication Skills: Strong ability to communicate clearly and professionally, both verbally and in writing, when interacting with internal and external stakeholders.
• Event Coordination: Experience coordinating logistical elements for events or webinars (virtual and in-person), including managing vendor needs, supplies, and timelines.

Benefits

• Opportunity to work with leading platforms like TikTok, Amazon, Google
• Growth opportunities
• Flexible and adaptable work environment
• The chance to be part of a fast-growing, innovative team
• Ability to make a direct impact on shaping the future of digital advertising