About the role

Own engagement and retention strategy for SMB segment at Alan. Define strategy, build programs, and drive measurable impact.

Responsibilities

You'll own the complete engagement and retention strategy for thousands of companies: from first engagement through renewal.
You'll define the segment strategy, build scalable email programs, and drive measurable impact on engagement, product adoption, and churn reduction.
Strategy: define the end-to-end engagement strategy for admins, identifying key needs, pain points, and prioritise initiatives both short-term and long-term
Maintain continuous customer pulse through interviews and call reviews to inform segmentation and messaging strategies
Continuously improve tracking and analytics, set targets and KPIs for engagement
Deliver regular performance reporting and insights on campaign effectiveness
Influence product roadmap: surface segment-specific feature requirements and align product evolution with admin needs
Collaborate with Product, Design, Data, Sales and regional teams to ensure consistent execution across markets
Shape the renewal strategy - define the pitch, determine the right balance between personalization and scale, and ensure solutions work across markets while meeting technical constraints
Design and execute year-round campaigns (medical inflation, prevention, contract management etc.) and lead go-to-market for major product launches
Drive initiatives to globalise email stack and content strategy; explore new channels (e.g., voice AI, in-product notifications)

5 years experience in lifecycle marketing, email marketing, Product Marketing or CRM marketing
Genuine passion for email as a craft: you love segmentation, A/B testing optimisation, and building scalable email systems
Strategic thinker with strong execution skills: comfortable moving from strategy to hands-on campaign building
Data-driven decision maker: comfortable analysing performance data, building dashboards, and using insights to iterate
Customer-centric: you regularly talk to customers and use their voice to inform your work
Entrepreneurial mindset: self-starter who thrives in a fast-moving environment and can manage ambiguity
Strong collaborator: able to influence cross-functional teams (Product, Design, Data, Sales) and work across geographies
Full French and English fluency (written and spoken).

Fair rewards. Generous equity packages complement your base salary, for permanent contracts only.
Flexible Office. Amazing office space at our HQ, sponsored co-working hubs or a full-remote experience with home office equipment sponsorship, we want you to live where you’re the happiest.
All the tools you need. Top of the range equipment: Macbook Pro, keyboard, laptop stand, monitor, and Bose noise-canceling headphones.
Flexible vacation policy and flexible working hours. Organize your time as you wish.
Delightful healthcare insurance: Extremely comprehensive health insurance - 100% for you and your children, 90-100% for partners depending on your country (permanent contracts only).
Transport. Country-specific commuter benefits.
Learning & Training opportunities. A highly flexible Training policy free books and budget to attend and speak at conferences if the opportunity arises.
Personal growth through coaching: At Alan, coaching isn't just a perk - it's core to who we are. Every Alaner is paired with a dedicated coach from day one, who helps maximize their impact, nurture engagement, and navigate Alan's values to develop their full potential.
Parental leave. Extended parental leave for all new parents, for permanent contracts only.