Principal Business Systems Engineer leading strategic initiatives across GTM Engineering at Aircall. Collaborate with key stakeholders to drive business transformation and enhance operational efficiency.
Responsibilities
Act as a trusted advisor to executive leadership, evangelize your vision of a north-star GTMS architecture and provide strategic insights and recommendations to optimize GTM processes and systems.
Lead complex, cross-functional initiatives to enhance business capabilities across the entire customer lifecycle from lead generation to revenue recognition.
Define and implement best practices for business process automation, system integrations, and data governance.
Collaborate closely with Sales, Marketing, and Customer Success teams to identify opportunities for operational efficiencies and revenue growth.
Translate high-level business objectives into actionable roadmaps, partnering with technical teams to implement scalable solutions.
Evaluate Buy Vs Build options with an inclination to build in-house tooling when technically advantageous and cost-effective in the long run.
Drive the adoption of low-code/no-code solutions (Salesforce Flows, Hubspot Workflows, Zapier, N8N, etc.) to enhance productivity and streamline operations.
Oversee the design and execution of Salesforce and CPQ configurations, Hubspot configurations, reporting frameworks, and data enrichment strategies.
Evaluate new technologies and trends, providing recommendations to enhance the GTM tech stack.
Develop and present business cases for investments in technology and process improvements.
Mentor and coach junior engineers, fostering a culture of continuous learning and excellence.
Requirements
8+ years of experience in a Business Systems role with GTM focus, preferably in a SaaS or high-growth environment.
5+ years of experience leading a team of business systems engineers and/or full stack software engineers developing a GTMS tooling ecosystem that integrates core 3rd party CRM tools such as Hubspot and Salesforce with other 3rd party and in-house tooling that together automate workflows for GTM teams.
Experience with business process modeling, data analysis, and translating complex business needs into technical solutions.
Expertise in Salesforce CRM, CPQ solutions, and Hubspot CRM .
Strong technical knowledge of system integrations, API-driven workflows, and low-code automation tools in the GTM space.
Development experience with Salesforce (APEX), HubSpot (Workflows with Python/JS), declarative automation, and workflow configuration.
Deep understanding of business processes across Sales, Marketing, and Customer Success.
Demonstrated ability to lead enterprise-wide projects with a focus on process optimization and efficiency.
Proven track record in business process re-engineering and cross-functional stakeholder management.
Strong analytical skills, with experience in creating data-driven reports and dashboards to support business decision-making.
Excellent communication and leadership skills, with the ability to influence stakeholders at all levels of the organization.
Experience working in Agile environments and applying project management methodologies such as Scrum or Kanban.
Benefits
Medical, dental, and vision insurance is 100% covered
401k plan with company matching!
Unlimited PTO — take the time you need to come to work feeling great!
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