Product & Customer Marketing Manager shaping product positioning and driving growth at SourceWhale. Oversee product marketing strategies while collaborating with sales and customer success teams.
About the role
- Chef de projet marketing communication for AFNOR Group, focused on regional communication and marketing strategies. Driving projects in the areas of sustainability and social impact in Normandy and beyond.
Responsibilities
- Lead regional communications for the Brittany, Pays de la Loire and Normandy regional delegations
- Define and implement the relationship marketing and communications strategy for these regions
- Design multichannel communication plans (digital, press, events, public relations)
- Write and supervise the production of content (articles, newsletters, product sheets, social posts, videos)
- Set up acquisition and retention campaigns
- Produce regular reporting and recommend continuous improvement actions
- Monitor market trends and conduct competitive intelligence
Requirements
- Bachelor's to Master's degree (Bac+3 to Bac+5) in communications, marketing, business school or equivalent
- Proven successful experience in communications/marketing project management
- Rigorous, organized, autonomous and able to work in a project-based mode with diverse stakeholders
- Excellent writing skills, a pedagogical approach and strong interpersonal skills are essential
- Proficient with digital tools (CMS, email marketing platforms, analytics, social media)
- Knowledge of marketing tools and the ability to use data to optimize activities
Benefits
- Remote work, flexible hours and support schemes
- Training, career development and internal mobility
- A dynamic team life: events, collective initiatives and social gatherings
- Committed CSR policy: inclusion, equality and accessibility at the core of our practices
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