VP of Lifecycle Marketing at Synchrony Bank defining lifecycle strategies and enhancing customer engagement. Leading data - driven strategies to improve customer satisfaction and retention across multiple channels.
About the role
- Head of RIA Segment Marketing at Advisor360°, leading marketing initiatives for RIA segment. Focused on building brand strategy and engaging the advisor audience with compelling narratives.
Responsibilities
- Own the RIA Market Narrative
- Create Compelling Content and Thought Leadership
- Build and Run Go-to-Market Experiments
- Drive Pipeline and Market Impact
- Drive Market Insight and Strategic Alignment
Requirements
- 10+ years of experience in B2B marketing, with at least 5 years focused on RIAs or wealth management.
- Deep understanding of the RIA landscape, advisor personas, and industry challenges.
- Experience in FinTech, SaaS, or financial services.
- Strong track record of driving growth through data-driven marketing campaigns.
- Exceptional communication and leadership skills.
- Proficiency with CRM and marketing automation tools (e.g., Salesforce, HubSpot, Marketo).
- Bachelor's degree in Marketing, Business, or related field (MBA preferred).
Benefits
- Comprehensive health benefits, including dental, life, and disability insurance.
- Unlimited paid time off program to help you perform at your best every day.
- Annual performance-based bonuses.
- Chance to share in the equity value you and your colleagues create during your time with the company.
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