Onsite Director, Enterprise Brand Partnerships – Advertising Strategy

Posted 18 hours ago

Apply now

About the role

  • Director of Enterprise Brand Partnerships at Adobe driving advertising strategy and media partnerships. Shaping enterprise narrative and building brand awareness across key platforms.

Responsibilities

  • Refine and accelerate Adobe’s global enterprise brand media and advertising strategy (“It Starts with Adobe”) across priority audiences, categories, and markets.
  • Lead the development of premium publisher partnerships, sponsorship amplification, co-marketing activations, and high-visibility advertising programs that boost Adobe’s brand and market presence.
  • Translate enterprise campaign priorities and narratives into coordinated advertising approaches that span brand building, thought leadership amplification, and demand creation – with a heavy focus on OOH.
  • Develop the framework outlining Adobe’s method for evaluating, prioritizing, and activating strategic media and partnership opportunities with publishers, event organizers, platforms, and ecosystem partners.
  • Partner with regional and digital marketing leaders to ensure global strategies are adapted thoughtfully for local market conditions, media landscapes, and audience needs.
  • Build clear planning approaches for global vs. regional decision-making, including where Adobe should standardize, localize, or test.
  • Work closely with Digital Marketing and Channel Activation teams to ensure brand media connects effectively to downstream demand programs, retargeting strategies, and journey orchestration.
  • Establish measurement frameworks that tie brand media budgeting to outcomes such as reach, engagement, brand lift, audience growth, and demand influence.
  • Partner with Analytics and Finance teams to strengthen planning rigor, performance visibility, and return on investment storytelling.
  • Identify emerging opportunities in media, partnerships, and buyer behavior — including how AI-driven discovery, third-party ecosystems, and new distribution models are reshaping enterprise marketing.
  • Build executive-ready recommendations, narratives, and POVs for senior marketing leadership.
  • Influence agency partners and internal teams to raise the quality, consistency, and strategic impact of Adobe’s enterprise advertising efforts.

Requirements

  • Deep experience in brand strategy, advertising strategy, media partnerships, integrated marketing, or B2B brand marketing (10 years minimum)
  • Strong understanding of how premium media, sponsorships, partnerships, and paid channels can work together to drive both brand impact and demand outcomes
  • Experience building integrated strategies across global and regional teams in a matrixed organization
  • Strong business judgment and the ability to prioritize investments against enterprise goals, market opportunities, and budget realities
  • Proven ability to connect upper-funnel media investment to measurable business outcomes
  • Excellent communication and storytelling skills, including comfort presenting to senior executives
  • Strong cross-functional leadership skills with the ability to influence without direct authority
  • A modern understanding of enterprise buyer behavior and the evolving media landscape, including digital, publisher, event, and partner ecosystems
  • A data-informed approach, with comfort using performance insights to build strategy and optimize investment
  • High degree of ownership, initiative, and comfort operating in ambiguity.

Benefits

  • Health insurance
  • 401(k) matching
  • Flexible work hours
  • Paid time off
  • Professional development opportunities
  • Remote work options

Job title

Director, Enterprise Brand Partnerships – Advertising Strategy

Job type

Experience level

Lead

Salary

$157,300 - $315,100 per year

Degree requirement

Bachelor's Degree

Location requirements

Report this job

See something inaccurate? Let us know and we'll update the listing.

Report job