Hybrid Creative Director, AI & Innovation

at Adobe

• Job title: Creative Director, AI & Innovation
• Job type: Full Time
• Experience level: Lead
• Salary: $118,300 - $259,800 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, New York City, United States

About the role

• Creative Director at Adobe shaping AI-driven creative strategies across campaigns and storytelling formats. Focusing on high-quality, culturally relevant content with strong collaboration across teams.

Responsibilities

• Concept and develop breakthrough creative ideas across campaigns, content, and product storytelling—ensuring work is culturally relevant, creatively distinctive, and strategically grounded
• Work fluidly across Adobe’s portfolio, contributing to high-priority initiatives including Firefly and other flagship programs, bringing a consistent creative standard across touchpoints
• Lead and contribute to the creation of high-quality, multi-format content (social, digital, film, product storytelling, and emerging platforms), with a focus on speed, relevance, and craft
• Act as a hands-on creative—shaping work directly through art direction, design, writing, and AI-driven creation tools—setting the bar through making, not just directing
• Define and push how AI shows up in the work—treating it as a creative medium, not just a tool—unlocking new forms of storytelling, visual expression, and content generation
• Experiment with and prototype AI-native creative approaches, exploring new workflows, formats, and outputs that expand what’s creatively possible
• Partner closely with Strategy to translate audience insight, product innovation, and cultural signals into compelling creative ideas and narratives
• Collaborate with Production & Program teams to bring ideas to life efficiently and at a high level of craft, ensuring speed does not compromise quality
• Build and evolve AI-enabled creative workflows—identifying opportunities to increase velocity, adaptability, and scale across content creation
• Prototype , test, and iterate ideas—embracing a test-and-learn approach to content, particularly in high-volume, fast-moving environments like Firefly
• Play a key role in building and shaping new content models (e.g., Firefly content pod), designed for always-on, high-volume, AI-assisted content creation
• Raise the overall creative bar across Studio through strong ideas, taste, and execution—acting as a cultural and creative force within the team
• Stay deeply connected to culture, creators, and emerging trends—bringing fresh thinking and relevance into the work
• Act as a catalyst for change h elping shift Studio toward a more AI-native, experimental, and future-facing creative model

Requirements

• 8+ years of experience in creative roles (agency or in-house), with a strong portfolio of concept-driven, culturally relevant work
• Proven ability to develop ideas across multiple formats—campaigns, content, product storytelling, and digital experiences
• Strong craft skills in one or more areas (art direction, design, writing, content creation), with the ability to contribute hands-on when needed
• Demonstrated fluency in AI tools and emerging creative technologies, with a point of view on how they shape creativity
• A portfolio that demonstrates both concept-driven thinking and hands-on making, ideally including work that explores AI or emerging creative tools
• Experience working in fast-paced, iterative environments with a focus on content and experimentation
• Ability to translate product features and technology into clear, engaging creative ideas
• Strong collaboration skills across strategy, production, and cross-functional teams
• A maker mindset —someone who is curious, experimental, and energized by building and testing ideas
• Deep understanding of culture , creators, and how ideas spread in modern ecosystems
• Strong communication and storytelling skills
• Comfort operating in ambiguity and moving quickly
• Demonstrated fluency in modern craft, with a deep curiosity and passion for AI and emerging technologies, and how they can unlock new forms of creativity, storytelling, and scale.
• Exceptional communication and storytelling skills, with the ability to articulate creative rationale to varied audiences and bring others along on the journey.
• An optimistic, forward-looking leader who creates energy, momentum, and belief within teams, especially in moments of ambiguity or change.

Benefits

• health insurance
• retirement plans
• paid time off
• flexible work arrangements
• professional development opportunities
• bonuses
• stock options