Performance Marketing Manager optimizing channels and metrics for customer acquisition at Onfy, a German pharmacy marketplace. Focused on commercial performance and data - driven marketing initiatives.
About the role
- Senior Paid Social Marketing Manager conducting strategic social media marketing campaigns for well-known brands while working in a hybrid environment in Munich.
Responsibilities
- Conceptualization, management, optimization and scaling of paid social campaigns across all relevant social media platforms (e.g., TikTok, Instagram, Pinterest, LinkedIn, etc.)
- Strategic consulting for national and international clients in developing and implementing data-driven social media strategies, with responsibility for planning and executing complex campaign projects
- Analysis, evaluation and continuous optimization of relevant performance KPIs, and deriving data-driven recommendations to further develop campaigns
- Monitoring market and industry trends, testing new platform features, and developing innovative approaches to generate best practices and successful case studies
- Close collaboration with internal teams and support in developing internal paid social processes, standards and the transfer of technical knowledge within the team
Requirements
- Relevant professional experience in social advertising and proficiency with Facebook Ads tools
- Knowledge of auction-based platforms
- Experience creating audience-targeted and cross-channel campaigns
- Openness to other performance marketing topics (including the interplay with social). Hands-on operational experience is an advantage
- Independent working style, strong communication skills and team spirit, as well as enjoyment in working with clients and colleagues
Benefits
- A modern and dynamic company culture and a varied role with significant responsibility in an entrepreneurial environment
- Daily new challenges and the opportunity to work independently in an experienced, successful team with flat hierarchies and short decision-making processes
- Deep insights into the glamorous world of high-profile personalities combined with a creative working atmosphere in our Marketingmühle
- Numerous benefits such as corporate fitness via Wellpass, free drinks, a candy bar, a unique office at our Marketingmühle, attractive discounts, team events, professional development and more
Job title
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Degree requirement
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