- **Serve as the** **category and insights expert** for the sales team, providing data-backed recommendations to grow category share and brand performance at retail.
- **Design, develop, and maintain interactive Power BI dashboards** to monitor performance, track KPIs, and automate reporting processes for internal and customer use.
- **Synthesize learnings from multiple data sources** — including LDIA, Retail Link, Circana/IRI, and internal shipment data — into clear, impactful selling stories using PowerPoint and BI visualizations.
- **Identify growth opportunities** through category reviews, pricing and promotional analysis, assortment optimization, and distribution gap assessments.
- **Partner with cross-functional teams** (sales, marketing, insights) to customize national category stories for retailer-specific strategies.
- **Lead weekly/monthly performance discussions** with the local sales team, focusing on category trends, volume drivers, and promotional performance.
- **Manage the use and application of** **syndicated and non-syndicated data resources**, ensuring data integrity and consistency.
- **Provide** **category education sessions** to internal teams to establish a shared understanding of growth drivers and market dynamics.
- Share best practices for analytics, reporting, and data visualization across the organization.
Requirements
- College or University degree in Business, Marketing, Analytics, or related field, or equivalent work experience.
- 5+ years of experience in category management, business analytics, or insights roles within CPG; beverage industry experience an asset.
- Proven expertise in **Power BI** development (data modeling, DAX, dashboard design) and **MS Excel** (advanced formulas, pivot tables, automation).
- **Strong experience** with syndicated data (Nielsen), retailer POS portals (LDIA, Retail Link, Circana), and data blending for insights.
- **Strong presentation and storytelling skills**, with the ability to translate data into actionable recommendations.
- Ability to manage multiple priorities in a fast-paced environment.
- Hybrid corporate office/home office work environment.
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