Hybrid Senior Category Analyst

at Acosta

• Job title: Senior Category Analyst
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Mississauga, Canada

About the role

• Senior Category Analyst synthesizing data to deliver actionable insights for Canadian category growth. Collaborating with sales teams to improve performance at retail.

Responsibilities

• - **Serve as the** **category and insights expert** for the sales team, providing data-backed recommendations to grow category share and brand performance at retail.
• - **Design, develop, and maintain interactive Power BI dashboards** to monitor performance, track KPIs, and automate reporting processes for internal and customer use.
• - **Synthesize learnings from multiple data sources** — including LDIA, Retail Link, Circana/IRI, and internal shipment data — into clear, impactful selling stories using PowerPoint and BI visualizations.
• - **Identify growth opportunities** through category reviews, pricing and promotional analysis, assortment optimization, and distribution gap assessments.
• - **Partner with cross-functional teams** (sales, marketing, insights) to customize national category stories for retailer-specific strategies.
• - **Lead weekly/monthly performance discussions** with the local sales team, focusing on category trends, volume drivers, and promotional performance.
• - **Manage the use and application of** **syndicated and non-syndicated data resources**, ensuring data integrity and consistency.
• - **Provide** **category education sessions** to internal teams to establish a shared understanding of growth drivers and market dynamics.
• - Share best practices for analytics, reporting, and data visualization across the organization.

Requirements

• - College or University degree in Business, Marketing, Analytics, or related field, or equivalent work experience.
• - 5+ years of experience in category management, business analytics, or insights roles within CPG; beverage industry experience an asset.
• - Proven expertise in **Power BI** development (data modeling, DAX, dashboard design) and **MS Excel** (advanced formulas, pivot tables, automation).
• - **Strong experience** with syndicated data (Nielsen), retailer POS portals (LDIA, Retail Link, Circana), and data blending for insights.
• - **Strong presentation and storytelling skills**, with the ability to translate data into actionable recommendations.
• - Ability to manage multiple priorities in a fast-paced environment.
• - Hybrid corporate office/home office work environment.

Benefits

• Flexible work arrangements
• Professional development opportunities
• Remote work options