Hybrid Senior Category Analyst

Posted last week

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About the role

  • - **Serve as the** **category and insights expert** for the sales team, providing data-backed recommendations to grow category share and brand performance at retail.
  • - **Design, develop, and maintain interactive Power BI dashboards** to monitor performance, track KPIs, and automate reporting processes for internal and customer use.
  • - **Synthesize learnings from multiple data sources** — including LDIA, Retail Link, Circana/IRI, and internal shipment data — into clear, impactful selling stories using PowerPoint and BI visualizations.
  • - **Identify growth opportunities** through category reviews, pricing and promotional analysis, assortment optimization, and distribution gap assessments.
  • - **Partner with cross-functional teams** (sales, marketing, insights) to customize national category stories for retailer-specific strategies.
  • - **Lead weekly/monthly performance discussions** with the local sales team, focusing on category trends, volume drivers, and promotional performance.
  • - **Manage the use and application of** **syndicated and non-syndicated data resources**, ensuring data integrity and consistency.
  • - **Provide** **category education sessions** to internal teams to establish a shared understanding of growth drivers and market dynamics.
  • - Share best practices for analytics, reporting, and data visualization across the organization.

Requirements

  • - College or University degree in Business, Marketing, Analytics, or related field, or equivalent work experience.
  • - 5+ years of experience in category management, business analytics, or insights roles within CPG; beverage industry experience an asset.
  • - Proven expertise in **Power BI** development (data modeling, DAX, dashboard design) and **MS Excel** (advanced formulas, pivot tables, automation).
  • - **Strong experience** with syndicated data (Nielsen), retailer POS portals (LDIA, Retail Link, Circana), and data blending for insights.
  • - **Strong presentation and storytelling skills**, with the ability to translate data into actionable recommendations.
  • - Ability to manage multiple priorities in a fast-paced environment.
  • - Hybrid corporate office/home office work environment.

Benefits

  • Flexible work arrangements
  • Professional development opportunities
  • Remote work options

Job title

Senior Category Analyst

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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