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SurfsharkHead of Brand Marketing
Head of Brand crafting Surfshark's narrative and overseeing marketing strategies for growth and engagement. Building community and managing brand initiatives across channels.
About the role
- Create comprehensive plans for campaign execution, including timelines, budgets, and key milestones aligned to the audience and customer journey
- Create campaign roadmaps: Build and drive the vision for campaigns, ensuring they align with overall business and marketing goals
- Build and execute campaigns: Lead campaign execution, ensuring timely and effective delivery, heavily leaning in to roll up your sleeves, build, and execute across applicable marketing and sales channels
- Segment target audiences: Identify and segment target audiences to tailor campaign messaging and strategies effectively
- Optimize campaign performance: Monitor and measure the effectiveness of campaigns, making data-driven adjustments to enhance results
- Perform strategic customer and marketing analyses: Uncover high-potential customer segments and better understand their needs, identify new growth drivers or opportunities for improvement
- Create compelling content: develop engaging assets that resonate with our target audiences and drive engagement. Test asset performance and update content in line with learnings
- Leadership: Collaborate with internal teams and external partners to ensure cohesive campaign execution. Lead through influence to drive business outcomes. Manage one+ direct report
- Communicate campaign progress: Provide regular updates and reports to key stakeholders, ensuring alignment and transparency
- Stay innovative: Keep abreast of emerging trends and best practices in marketing, incorporating fresh ideas into campaigns
Requirements
- B2B marketing experience: experience in developing, executing, and optimizing comprehensive marketing campaign strategies that effectively support organizational objectives
- 6-8+ years’ experience in B2B marketing. Construction industry experience is a plus
- 5+ years’ experience marketing from within or to industrial distribution
- Experience marketing from within or to an industrial distributor, including vendor relationship management, partner marketing, incentives, and merchandising
- Retail website development and management
- Strong adaptive and curious mindset: Ability to navigate change within new and rapidly evolving area. Has innate curiosity to learn more about customer/business challenges, new tactics, and reskill/adopting new tooling and ways of working
- Strategic business acumen: Ability to translate high-level strategies and business trends into actionable plans
- Performance marketing / Demand Generation: Solid understanding of inbound/content marketing and advertising, events, sponsorships, customer research, paid and owned media, and various campaign types
- Stakeholder management: Proven success in partnering with business stakeholders and navigating diverse relationships
- Exceptional communication
- Strong interpersonal skills to build relationships across cultures and geographies; a real, down-to-earth communicator who inspires action. Ability to translate marketing terms into updates and education for business stakeholders
- Budget management: Experience managing budgets and handling contract negotiations
- People-first approach: Genuine passion for empowering teams and driving collective success
- Problem-solving: Ability to navigate complex challenges with creativity and confidence
- Detail-oriented: Agile delivery skills with strong attention to detail
- Project management: Ability to break large projects into actionable steps and track progress to on-time completion, both individually as well as across multiple teams
- Preferred marketing technology experience: Salesforce, Kentico, HubSpot, Monday.com
Benefits
- Day 1 Benefits Coverage with low cost Medical, Vision and Dental
- Day 1 Paid-time Off and Vacation
- 4.5% Company Match 401(k) Plan
- $500 Annual Company-paid Lifestyle Benefit
- Competitive Compensation and Bonuses
- Company-paid Life and Disability Insurance
- Employee Stock Purchase Plan
- Training and Advancement Opportunities
Job title
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