Customer Lifecycle Marketing Analyst focused on data activation across lifecycle campaigns. Collaborating to translate business questions into data requirements and enable effective measurement and optimisation.
About the role
- As a CRM Analyst, you will shape data-driven strategies enhancing customer experience at 1-800 Contacts. Collaborate with teams to support decision making and drive analytics optimization.
Responsibilities
- Provide strategic insights to enhance customer retention through CRM efforts, supporting CRM leaders and planners through actionable insights
- Assist in ad-hoc marketing campaign analyses to uncover deep insights that drive business results and strategic marketing optimization
- Support CRM optimization initiatives across channels like email, text, app notifications, outbound calling, and present findings to refine future analyses
- Produce performance reports, including scorecards and dashboards, to facilitate self-service access for team members
- Develop positive partnerships and actively listen to understand and address the needs of internal team members and leadership
- Contribute to solution creation, designing and updating Tableau dashboards, mining granular data, and developing analyses to explain campaign outcomes
- Participate in measurement plan development, collaborate with Data Engineering to create necessary datasets, and align analyses with business and marketing goals
- Support analytics and optimization plan design, leveraging technologies like Adobe Analytics, Tableau, Excel, SQL, and more
- Engage in improvement projects to enhance tools and processes, assist in campaign tracking and reporting, and prepare presentation materials to communicate insights effectively
- Manage multiple projects and adapt to changes quickly, leveraging internally maintained analytics tools to present informed recommendations
Requirements
- Bachelor's degree in a quantitative field (e.g., Statistics, Mathematics, Computer Science, Engineering, Economics)
- 3+ years of data analyst experience in a corporate setting
- Experience with data visualization tools (e.g., Tableau, Power BI), and dashboard software for reporting and analysis
- Skilled in using SQL, Python, or R for data analysis, along with advanced Excel capabilities
- Hands-on experience with statistical modeling such as regression analysis, time series forecasting, and A/B testing
- Proven ability to build and apply performance models such as ROI, customer lifetime value (CLV), and break-even analysis to evaluate business strategies
Benefits
- Free eye exams for your entire family
- Deep discounts on lenses, glasses, and other services
- Amazing healthcare coverage
- 401(k) match
- Flexible PTO
- Tuition reimbursement program
- In-house restaurant with highly discounted meals (Steak dinner under $6)
- Free snacks, ice cream, and drinks every day
- Full onsite gym
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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