Marketing Manager in Emerging Businesses Group at CMC focusing on campaign strategies for construction services. Collaborating with business leaders to drive demand for solutions and services.
About the role
- Website relaunch: Bring our positioning to life: You will plan our new website together with management and external specialists – from information architecture through messaging and basic UX to go-live.
- You will manage agencies and developers, keep timelines in check and ensure that our positioning as "Strategic General Contractor" is evident on every page.
- Your impact: The website is our digital storefront and often the first touchpoint for CIOs and IT decision-makers. You shape how potential customers perceive and understand us.
- Case studies: Make execution excellence visible: You will develop case studies with external content partners that bring our projects to life – from interviewing project participants to final publication.
- LinkedIn campaigns: Establish thought leadership: You will develop and plan LinkedIn campaigns (paid & organic) that showcase our expertise.
- You define target audiences, create creatives and copy, build landing pages and track performance.
- Brand consistency: Anchor our positioning: You will work closely with management to ensure our positioning ("Strategic General Contractor", "Single Point of Accountability", "Zero Disruption") is communicated consistently across all marketing assets.
Requirements
- Passion for marketing: You are studying marketing, communication sciences, media studies, business administration with a marketing focus, business informatics, or a related field – and you are passionate about B2B marketing, content strategy and storytelling.
- Language skills: You write excellent German (C1+) and very good English. You can translate complex technical concepts into clear, persuasive copy.
- Organizational skills: You can juggle multiple projects at once, manage external service providers confidently and keep deadlines and quality on track.
- Availability: You can commit 12–20 hours per week and are available for at least 6 months (ideally longer).
- Nice-to-haves (but not deal breakers):
- B2B marketing experience: Initial experience in B2B marketing (content, social media, campaigns) – ideally with tech or IT topics – is a plus but not required. We look for potential, not perfection.
- Tool knowledge: Basic familiarity with tools like Canva/Adobe, CMS (e.g. Webflow/WordPress), LinkedIn Campaign Manager, Google Analytics or similar tools is helpful. If not: we will train you.
- Tech affinity: Interest in IT topics and the ability to quickly grasp technical concepts will help you communicate our projects more effectively.
Benefits
- Fair pay that’s worth it
- Above-average salary that values your responsibility and contribution – transparent and without hidden conditions.
- Learn from the best
- Work directly with the leadership team and gain insight into mission-critical IT transformations that few others ever see.
- From website conception to content strategy to paid campaigns – you will learn B2B marketing from A to Z.
- Your impact matters
- No coffee-fetching tasks: You will take real responsibility for strategic projects and see directly how your marketing work contributes to leads, deals and growth.
- Work the way that suits you
- Hybrid: Koblenz and remote, with flexible hours to fit your studies.
- We trust you and measure your impact, not your presence.
- Your career springboard
- Build a portfolio with impressive projects, network with enterprise decision-makers and secure the opportunity for a permanent position after graduation with outstanding performance.
- Investment in your development
- Access to learning resources, opportunity to attend conferences and personal mentoring from experienced professionals.
- A team that advances you
- Young, ambitious team with a startup spirit and execution excellence. Flat hierarchies mean: your voice will be heard and your ideas will be implemented.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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