VP, Performance Media leading Synchrony’s global media strategy and team of experts. Overseeing digital media strategy to drive customer acquisition and engagement.
Responsibilities
Lead the digital and media strategy across diverse channels
Manage and scale a team of 25+ media experts
Oversee media planning and buying strategies across all channels
Collaborate with cross-functional teams to deliver full-funnel campaigns
Drive campaign testing and performance analysis
Requirements
Bachelor’s degree or high school diploma/GED with 12+ years of marketing or agency experience
8+ years of experience leading media strategy across various channels
7+ years of direct people management and leadership experience
Proven success managing media planning and buying efforts
Strong analytical skills and proficiency with audience tools
Ability to build compelling business cases for pilot programs
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