VP of Cards and Payments providing strategic direction for products and services. Driving organizational growth by leading innovation in payments technology.
About the role
- Vice President of Ignite leading strategy to expand distribution and sales growth for new natural and specialty brands. Collaborating with executive teams and key accounts to drive commercial growth.
Responsibilities
- Own strategy and execution for growing new and emerging brands—building the plan, winning new placements, and leading initiatives that drive measurable velocity and distribution gains.
- Drive significant distribution expansion in all channels for new and emerging brands by partnering closely with management and key account managers.
- Lead new business development: prospecting, solicitation, negotiation, presentations, and closing—building long-term, value-based client relationships.
- Help define and implement the long-term business strategy for the new and emerging brands, translating goals into clear priorities, programs, and account plans.
- Design and launch sales incentive programs that motivate performance and deliver incremental growth across the assigned client base.
- Ensure timely, accurate commission administration for assigned clients, partnering cross-functionally to resolve discrepancies and improve processes.
- Review monthly performance vs. prior year across key initiatives, including new placements (dry shelf and cold box), case stack execution, and promotional effectiveness.
- Identify growth barriers and operational challenges, perform root-cause analysis, and implement solutions that improve results and strengthen competitive advantage.
- Coach, develop, and lead teams and cross-functional partners to deliver against channel goals.
Requirements
- Bachelor’s degree required (B.A./B.S.); advanced degree a plus.
- 15+ years of relevant sales/commercial experience, preferably in the CPG industry.
- Proven leadership experience (general management or multi-discipline commercial leadership); experience calling on a broad scope of retailers across conventional and natural channel
- Demonstrated ability to apply best practices across functions (strategy, sales execution, analytics, operations) to deliver growth in all channels.
- Ability to build and optimize sales incentive programs that drive performance beyond retainer targets, including selling and delivering value-added services.
- Executive presence and consultative selling skills—able to advise clients at a strategic level across commercial priorities.
- People leadership strength: coach, develop, and lead teams to deliver results.
- Strong cross-functional collaboration skills, with the ability to build effective relationships within the core Natural team and operate within established processes.
Benefits
- Regular in-person collaboration
- Primarily indoor/office environment
- Highly collaborative, cross-functional work
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