Hybrid VP of Product Marketing – Marketing Division

at Semrush

• Job title: VP of Product Marketing – Marketing Division
• Job type: Full Time
• Experience level: Lead
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Boston, United States

About the role

• VP of Product Marketing overseeing product marketing strategies at Semrush, a leading SaaS platform. Defining market insights and go-to-market strategies while mentoring the marketing team.

Responsibilities

• Define and champion the vision of “what great looks like” for product marketing at Semrush, setting benchmarks and cultivating a high-performing, innovative team.
• Serve as the connective tissue between product, marketing, sales, and customer-facing teams to ensure alignment on priorities and outcomes.
• Develop a robust customer storytelling strategy rooted in unique selling propositions (USPs), customer research, market trends, and behavioral insights.
• Lead qualitative and quantitative research initiatives, partnering with user experience research (UXR) and analytics teams to uncover customer pain points, decision-making processes, and emerging trends.
• Transform customer and market insights into value propositions, messaging, and positioning that resonate with multiple audience segments.
• Play a pivotal role in the GTM planning for product launches and marketing campaigns, collaborating with Global Marketing to ensure messaging is integrated into brand, content, PR, paid media, and customer marketing.
• Drive cross-functional efforts to ensure product experiences and messaging support commerce, adoption, and engagement goals.
• Collaborate with data science, finance, and analytics to define KPIs, forecast business impact, and continuously optimize performance.
• Implement in-product messaging and user journey optimizations to enhance conversion rates and drive measurable growth.
• Partner with Global Marketing to optimize acquisition and retention strategies while driving user engagement across the funnel.
• Build and mentor a diverse and high-performing product marketing team, fostering a culture of collaboration, innovation, and excellence.
• Partner with executive leadership to identify priorities and influence product roadmaps, ensuring market needs and opportunities are central to decision-making.

Requirements

• Bachelor's degree in Business, Marketing, User Experience Design, or a related field.
• MBA or advanced degree preferred.
• Proven experience (typically 10+ years) in a leadership role focused on product marketing and business strategy, including leading GTMs and product launches in SaaS environments.
• Digital customer experience, user experience, or digital marketing in the SaaS industry.
• Proven success in both SMB and upper-market marketing, with strong performance marketing and product-led growth experience.
• Deep understanding of SaaS business models, including B2B and B2C strategies.
• Experience managing diverse customer segments, including marketplace audiences.
• Background in new product development and lifecycle marketing, with a proven ability to influence product roadmaps.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Strong communication and storytelling skills, with experience presenting to executives and managing high-stakes projects.
• Strong leadership and team management capabilities, focusing on mentorship and talent development.
• Proficiency in leveraging data and analytics to make informed decisions and optimize the customer experience.

Benefits

• Unlimited PTO
• Health insurance
• Travel insurance
• Flexible working hours
• Employee Assistance Program
• Employee Resource Groups
• Paid parental leave
• Relief Fund
• Corporate events, teambuildings
• Snacks, drinks at the office