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Hybrid VP of Product Marketing – Marketing Division

at Semrush
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Posted 4 weeks ago

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About the role

  • Define and champion the vision of “what great looks like” for product marketing at Semrush, setting benchmarks and cultivating a high-performing, innovative team.
  • Serve as the connective tissue between product, marketing, sales, and customer-facing teams to ensure alignment on priorities and outcomes.
  • Develop a robust customer storytelling strategy rooted in unique selling propositions (USPs), customer research, market trends, and behavioral insights.
  • Lead qualitative and quantitative research initiatives, partnering with user experience research (UXR) and analytics teams to uncover customer pain points, decision-making processes, and emerging trends.
  • Transform customer and market insights into value propositions, messaging, and positioning that resonate with multiple audience segments.
  • Play a pivotal role in the GTM planning for product launches and marketing campaigns, collaborating with Global Marketing to ensure messaging is integrated into brand, content, PR, paid media, and customer marketing.
  • Drive cross-functional efforts to ensure product experiences and messaging support commerce, adoption, and engagement goals.
  • Collaborate with data science, finance, and analytics to define KPIs, forecast business impact, and continuously optimize performance.
  • Implement in-product messaging and user journey optimizations to enhance conversion rates and drive measurable growth.
  • Partner with Global Marketing to optimize acquisition and retention strategies while driving user engagement across the funnel.
  • Build and mentor a diverse and high-performing product marketing team, fostering a culture of collaboration, innovation, and excellence.
  • Partner with executive leadership to identify priorities and influence product roadmaps, ensuring market needs and opportunities are central to decision-making.

Requirements

  • Bachelor's degree in Business, Marketing, User Experience Design, or a related field.
  • MBA or advanced degree preferred.
  • Proven experience (typically 10+ years) in a leadership role focused on product marketing and business strategy, including leading GTMs and product launches in SaaS environments.
  • Digital customer experience, user experience, or digital marketing in the SaaS industry.
  • Proven success in both SMB and upper-market marketing, with strong performance marketing and product-led growth experience.
  • Deep understanding of SaaS business models, including B2B and B2C strategies.
  • Experience managing diverse customer segments, including marketplace audiences.
  • Background in new product development and lifecycle marketing, with a proven ability to influence product roadmaps.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
  • Strong communication and storytelling skills, with experience presenting to executives and managing high-stakes projects.
  • Strong leadership and team management capabilities, focusing on mentorship and talent development.
  • Proficiency in leveraging data and analytics to make informed decisions and optimize the customer experience.

Benefits

  • Unlimited PTO
  • Health insurance
  • Travel insurance
  • Flexible working hours
  • Employee Assistance Program
  • Employee Resource Groups
  • Paid parental leave
  • Relief Fund
  • Corporate events, teambuildings
  • Snacks, drinks at the office

Job title

VP of Product Marketing – Marketing Division

Job type

Full Time

Experience level

Lead

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

HybridBostonUnited States

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