GTM Lead driving innovation and growth for OpenTable, managing competitive intelligence and strategic initiatives. Collaborating with sales and product teams to enhance market positioning.
About the role
- VP of Product Marketing overseeing product marketing strategies at Semrush, a leading SaaS platform. Defining market insights and go-to-market strategies while mentoring the marketing team.
Responsibilities
- Define and champion the vision of “what great looks like” for product marketing at Semrush, setting benchmarks and cultivating a high-performing, innovative team.
- Serve as the connective tissue between product, marketing, sales, and customer-facing teams to ensure alignment on priorities and outcomes.
- Develop a robust customer storytelling strategy rooted in unique selling propositions (USPs), customer research, market trends, and behavioral insights.
- Lead qualitative and quantitative research initiatives, partnering with user experience research (UXR) and analytics teams to uncover customer pain points, decision-making processes, and emerging trends.
- Transform customer and market insights into value propositions, messaging, and positioning that resonate with multiple audience segments.
- Play a pivotal role in the GTM planning for product launches and marketing campaigns, collaborating with Global Marketing to ensure messaging is integrated into brand, content, PR, paid media, and customer marketing.
- Drive cross-functional efforts to ensure product experiences and messaging support commerce, adoption, and engagement goals.
- Collaborate with data science, finance, and analytics to define KPIs, forecast business impact, and continuously optimize performance.
- Implement in-product messaging and user journey optimizations to enhance conversion rates and drive measurable growth.
- Partner with Global Marketing to optimize acquisition and retention strategies while driving user engagement across the funnel.
- Build and mentor a diverse and high-performing product marketing team, fostering a culture of collaboration, innovation, and excellence.
- Partner with executive leadership to identify priorities and influence product roadmaps, ensuring market needs and opportunities are central to decision-making.
Requirements
- Bachelor's degree in Business, Marketing, User Experience Design, or a related field.
- MBA or advanced degree preferred.
- Proven experience (typically 10+ years) in a leadership role focused on product marketing and business strategy, including leading GTMs and product launches in SaaS environments.
- Digital customer experience, user experience, or digital marketing in the SaaS industry.
- Proven success in both SMB and upper-market marketing, with strong performance marketing and product-led growth experience.
- Deep understanding of SaaS business models, including B2B and B2C strategies.
- Experience managing diverse customer segments, including marketplace audiences.
- Background in new product development and lifecycle marketing, with a proven ability to influence product roadmaps.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
- Strong communication and storytelling skills, with experience presenting to executives and managing high-stakes projects.
- Strong leadership and team management capabilities, focusing on mentorship and talent development.
- Proficiency in leveraging data and analytics to make informed decisions and optimize the customer experience.
Benefits
- Unlimited PTO
- Health insurance
- Travel insurance
- Flexible working hours
- Employee Assistance Program
- Employee Resource Groups
- Paid parental leave
- Relief Fund
- Corporate events, teambuildings
- Snacks, drinks at the office
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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