Video Product Lead overseeing scalable media product development and delivering impactful video strategies. Leading creative direction for video content across marketing divisions and managing a creative team.
Responsibilities
Lead the creation and evolution of POD’s standardized video and media product, ensuring scalability across client tiers and industries.
Oversee creative direction and quality standards for all video campaigns, ensuring visual consistency, storytelling alignment, and technical excellence.
Blend production and strategy, using hands-on production to test and develop new video formats, AI workflows, and campaign concepts—establishing scalable processes for future handoff and execution.
Collaborate with copywriters, designers, and strategists to produce cohesive, results-driven campaigns.
Collaborate across marketing, paid media, SEO, social, email, and web teams to embed video in our current products—and push what’s next by evolving them into more video-forward, elevated offerings.
Leverage AI and emerging tools (e.g., Runway, Sora, Topaz, Midjourney, LTX Studio) to push innovation, improve efficiency, and scale creative output.
Manage a roster of video editors, contractors, and freelancers, maintaining timelines, budgets, and brand standards.
Contribute to business growth by identifying new video opportunities and partnerships that expand our media library and client offerings.
Present ideas and concepts internally and occasionally in client-facing settings for campaign reviews or strategy sessions.
Support internal marketing efforts by creating select video content that showcases POD’s expertise and thought leadership in the digital marketing space.
Requirements
Legally able to work in Canada and located in Calgary, AB.
5+ years of experience in video production, creative direction, or media strategy—preferably in an agency environment.
Strong understanding of digital marketing, campaign performance, and how video drives business outcomes.
Proven ability to concept, lead, and deliver scalable video campaigns end-to-end.
Advanced technical proficiency in Adobe Premiere Pro, After Effects, and AI-driven media tools (Runway, Topaz, Midjourney, etc.).
A strategic mindset with a business-first approach to creative decisions.
Exceptional leadership and communication skills, with experience mentoring or managing creative teams.
A curious, experimental mindset with a commitment to AI innovation and creative testing.
Benefits
Three weeks of paid vacation
Twelve flex days
Passion Day to spend however you choose
Company-wide MeMonday to prioritize mental health
Remote work policy for thirty days
Twenty-six hours of paid volunteer time each year
Comprehensive benefits package including health, dental, vision, and spending accounts
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