Global Marketing Product Manager responsible for managing growth of Value Segment portfolio at medical technology company. Collaborating on marketing strategies and product financial performance in healthcare industry.
About the role
- Video Product Lead overseeing scalable media product development and delivering impactful video strategies. Leading creative direction for video content across marketing divisions and managing a creative team.
Responsibilities
- Lead the creation and evolution of POD’s standardized video and media product, ensuring scalability across client tiers and industries.
- Oversee creative direction and quality standards for all video campaigns, ensuring visual consistency, storytelling alignment, and technical excellence.
- Blend production and strategy, using hands-on production to test and develop new video formats, AI workflows, and campaign concepts—establishing scalable processes for future handoff and execution.
- Collaborate with copywriters, designers, and strategists to produce cohesive, results-driven campaigns.
- Collaborate across marketing, paid media, SEO, social, email, and web teams to embed video in our current products—and push what’s next by evolving them into more video-forward, elevated offerings.
- Leverage AI and emerging tools (e.g., Runway, Sora, Topaz, Midjourney, LTX Studio) to push innovation, improve efficiency, and scale creative output.
- Manage a roster of video editors, contractors, and freelancers, maintaining timelines, budgets, and brand standards.
- Contribute to business growth by identifying new video opportunities and partnerships that expand our media library and client offerings.
- Present ideas and concepts internally and occasionally in client-facing settings for campaign reviews or strategy sessions.
- Support internal marketing efforts by creating select video content that showcases POD’s expertise and thought leadership in the digital marketing space.
Requirements
- Legally able to work in Canada and located in Calgary, AB.
- 5+ years of experience in video production, creative direction, or media strategy—preferably in an agency environment.
- Strong understanding of digital marketing, campaign performance, and how video drives business outcomes.
- Proven ability to concept, lead, and deliver scalable video campaigns end-to-end.
- Advanced technical proficiency in Adobe Premiere Pro, After Effects, and AI-driven media tools (Runway, Topaz, Midjourney, etc.).
- A strategic mindset with a business-first approach to creative decisions.
- Exceptional leadership and communication skills, with experience mentoring or managing creative teams.
- A curious, experimental mindset with a commitment to AI innovation and creative testing.
Benefits
- Three weeks of paid vacation
- Twelve flex days
- Passion Day to spend however you choose
- Company-wide MeMonday to prioritize mental health
- Remote work policy for thirty days
- Twenty-six hours of paid volunteer time each year
- Comprehensive benefits package including health, dental, vision, and spending accounts
- Access to mentorship and leadership programs
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