Hybrid Vice President – Marketing

Posted 3 weeks ago

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About the role

  • In collaboration with the executive team, defines the annual marketing plan focused on sales growth and employer brand promotion.
  • Conducts a comprehensive assessment of the marketing department and implements an action plan to establish a strong and forward-looking marketing vision.
  • Actively supports the sales teams by developing tools, content, and strategies aligned with business objectives to maximize performance and strengthen client impact.
  • Leads and guides a multidisciplinary marketing team in alignment with Spiria’s management philosophy and culture.
  • Develops and maintains the company’s pricing, service offering, and internal and external communication strategy.
  • Designs and manages the marketing budget while monitoring initiative performance and return on investment.
  • Oversees the performance of digital channels, including the website, publications, and advertising campaigns.
  • Manages relationships with external suppliers and ensures the quality, consistency, and effectiveness of deliverables.
  • Oversees the production and distribution of promotional materials, CRM management, and the implementation of client recognition and loyalty programs.
  • Actively contributes to fostering an innovative marketing culture built on collaboration, creativity, and operational excellence.

Requirements

  • University degree in marketing, communications, business administration, or a related field;
  • A minimum of 10 years of experience in marketing, including at least 5 years in a leadership role;
  • Excellent communication skills in both French and English, spoken and written;
  • Significant experience within a B2B service organization, ideally in a context of transformation or growth;
  • Strong experience in marketing planning, budget management, and strategic influence, with the ability to effectively engage stakeholders to maximize commitment and impact;
  • Proven ability to support sales in complex or consultative environments;
  • Ability to identify business challenges and develop digital marketing strategies that integrate SEO, GEO, CRM data management, and other digital levers to optimize performance and return on investment;
  • Actively monitors emerging trends and integrates disruptive opportunities into the marketing strategy;
  • Demonstrates a mobilizing leadership style that fosters team development, cohesion, and engagement within a culture of excellence, innovation, and collaboration.

Benefits

  • Vacation bank of 3 weeks per year.
  • 5 additional fixed days off during the winter holidays.
  • Flexible personal days to handle life’s ups and downs.
  • Deferred Profit Sharing Plan (DPSP) and RRSP with employer contributions.
  • Group insurance with broad coverage.
  • Telemedicine and Employee Assistance Program via Telus Health.
  • Paid training, certification and association expenses.
  • Spiri-Flex reimbursements of $300 per year for health, ergonomics, and connectivity-related expenses.

Job title

Vice President – Marketing

Job type

Experience level

Lead

Salary

CA$130,000 - CA$155,000 per year

Degree requirement

Bachelor's Degree

Location requirements

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