Own the global growth agenda for international markets, identifying and prioritizing high-potential geographies through rigorous data analysis and competitive intelligence.
Lead cross-functional alignment across regional, commercial, and global teams to ensure unified execution and accountability for growth initiatives.
Design and deploy commercial strategies that drive funnel expansion, improve conversion rates, and accelerate market penetration in key international markets.
Develop and institutionalize regional playbooks that codify best practices, enabling scalable and repeatable success across markets and for connected systems, analytics and capital equipment.
Shape market-specific go-to-market strategies, including launch readiness, pricing, demand forecasting, and promotional planning.
Build customer stakeholder maps and influence frameworks to drive adoption and shift buying behaviors.
Serve as a strategic connector and catalyst, integrating inputs across marketing, commercial, medical affairs, regulatory, operations, and other business units to drive cohesive execution.
Provide market-driven insights to global platform teams to inform portfolio strategy, product development, and commercialization roadmaps.
Continuously monitor global trends, healthcare policy shifts, and competitive dynamics to anticipate opportunities and mitigate risks.
Requirements
Bachelor’s degree in marketing, Business, or related field; MBA preferred.
15+ years of progressive marketing experience, in healthcare, medical devices including with connected systems and SaaS models.
Proven success in launching and scaling businesses in new or emerging markets.
Experience in matrixed, global organizations with strong cross-functional collaboration and problem solving.
Strategic thinker with strong analytical skills and commercial acumen.
Excellent communicator and influencer across diverse stakeholder groups.
Willingness to travel globally (>50%).
Benefits
Health insurance
401(k) matching
Paid time off
Flexible working hours
Professional development opportunities
Job title
Vice President, Global Marketing – International Growth
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