Hybrid Vice President, Global Marketing – International Growth

at BD

• Job title: Vice President, Global Marketing – International Growth
• Job type: Full Time
• Experience level: Lead
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, San Diego, United States

About the role

• Vice President of Global Marketing tasked with leading commercial expansion in international markets for BD. Responsible for market entry strategies and driving measurable business impact.

Responsibilities

• Own the global growth agenda for international markets, identifying and prioritizing high-potential geographies through rigorous data analysis and competitive intelligence.
• Lead cross-functional alignment across regional, commercial, and global teams to ensure unified execution and accountability for growth initiatives.
• Design and deploy commercial strategies that drive funnel expansion, improve conversion rates, and accelerate market penetration in key international markets.
• Develop and institutionalize regional playbooks that codify best practices, enabling scalable and repeatable success across markets and for connected systems, analytics and capital equipment.
• Shape market-specific go-to-market strategies, including launch readiness, pricing, demand forecasting, and promotional planning.
• Build customer stakeholder maps and influence frameworks to drive adoption and shift buying behaviors.
• Serve as a strategic connector and catalyst, integrating inputs across marketing, commercial, medical affairs, regulatory, operations, and other business units to drive cohesive execution.
• Provide market-driven insights to global platform teams to inform portfolio strategy, product development, and commercialization roadmaps.
• Continuously monitor global trends, healthcare policy shifts, and competitive dynamics to anticipate opportunities and mitigate risks.

Requirements

• Bachelor’s degree in marketing, Business, or related field; MBA preferred.
• 15+ years of progressive marketing experience, in healthcare, medical devices including with connected systems and SaaS models.
• Proven success in launching and scaling businesses in new or emerging markets.
• Experience in matrixed, global organizations with strong cross-functional collaboration and problem solving.
• Strategic thinker with strong analytical skills and commercial acumen.
• Excellent communicator and influencer across diverse stakeholder groups.
• Willingness to travel globally (>50%).

Benefits

• Health insurance
• 401(k) matching
• Paid time off
• Flexible working hours
• Professional development opportunities