Manager leading Asia Market Growth for WEC, facilitating growth initiatives and business models. Overseeing Account Teams and tracking market trends with cross - unit collaboration.
About the role
- Vice President of Global Marketing tasked with leading commercial expansion in international markets for BD. Responsible for market entry strategies and driving measurable business impact.
Responsibilities
- Own the global growth agenda for international markets, identifying and prioritizing high-potential geographies through rigorous data analysis and competitive intelligence.
- Lead cross-functional alignment across regional, commercial, and global teams to ensure unified execution and accountability for growth initiatives.
- Design and deploy commercial strategies that drive funnel expansion, improve conversion rates, and accelerate market penetration in key international markets.
- Develop and institutionalize regional playbooks that codify best practices, enabling scalable and repeatable success across markets and for connected systems, analytics and capital equipment.
- Shape market-specific go-to-market strategies, including launch readiness, pricing, demand forecasting, and promotional planning.
- Build customer stakeholder maps and influence frameworks to drive adoption and shift buying behaviors.
- Serve as a strategic connector and catalyst, integrating inputs across marketing, commercial, medical affairs, regulatory, operations, and other business units to drive cohesive execution.
- Provide market-driven insights to global platform teams to inform portfolio strategy, product development, and commercialization roadmaps.
- Continuously monitor global trends, healthcare policy shifts, and competitive dynamics to anticipate opportunities and mitigate risks.
Requirements
- Bachelor’s degree in marketing, Business, or related field; MBA preferred.
- 15+ years of progressive marketing experience, in healthcare, medical devices including with connected systems and SaaS models.
- Proven success in launching and scaling businesses in new or emerging markets.
- Experience in matrixed, global organizations with strong cross-functional collaboration and problem solving.
- Strategic thinker with strong analytical skills and commercial acumen.
- Excellent communicator and influencer across diverse stakeholder groups.
- Willingness to travel globally (>50%).
Benefits
- Health insurance
- 401(k) matching
- Paid time off
- Flexible working hours
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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