HF
HP FranceSenior Manager – Retail Marketing
Senior Manager leading global marketing strategy for retail technology and incubation initiatives. Building a marketing function and driving growth across every touchpoint with a focus on innovation.
About the role
- Act strategically and operationally in the execution and monitoring of Trade Channel commercial activities for the OTC business unit, with iconic brands such as Valda and OAZ.
- Ensure excellence in execution of the Trade Marketing plan across different channels, directly contributing to sustainable brand growth and strengthening presence at strategic points of sale (POS).
- Drive brand relevance in the pharmacy and grocery channels, expand distribution and penetration, and ensure alignment between marketing, trade and sales to turn negotiations into long-term strategic partnerships.
- Support the development and preparation of Joint Business Plans (JBPs) with large and mid-sized accounts, contributing personalized plans and strategic alignment;
- Develop the global Trade Marketing calendar, consolidating campaigns, tactical actions, pricing policies, visibility and communication, and defining KPIs by region, channel and brand;
- Perform data analysis and processing to create performance reports, monitoring sell-in, sell-out, distribution activation, campaign ROI, inventories, product mix, market share, coverage and in-store execution (POS);
- Prepare executive results presentations and generate data-driven insights with strategic recommendations on distribution, pricing, promotions and product positioning;
- Conduct ROI analyses of Trade activities, ensuring monitoring, corrections and action plans;
- Support commercial execution by structuring management of negotiations and performance results of activations;
- Manage and monitor Trade budgets, ensuring allocation and use according to the approved plan;
- Work with market tools and audits such as IQVIA, Close Up, Scantech, Dunnhumby and Mtrix, in addition to campaign and budget-management platforms;
- Manage incentive programs and award controls.
Requirements
- Bachelor’s degree in Business Administration, Marketing, Advertising or related fields;
- Intermediate/Advanced Excel (pivot tables, charts, functions);
- Experience in the pharmaceutical industry;
- Knowledge of BI tools (Power BI) is desirable;
- Proven experience with clients in direct and indirect sales channels, for example: retail chains, associations, independent pharmacies, pharmaceutical distributors, supermarkets and/or perfumeries;
- Solid experience with JBPs, performance indicators, results-driven actions and performance KPIs;
- Experience in the grocery/food channel will be considered a plus.
Benefits
- Medical insurance;
- Dental insurance;
- Meal allowance;
- On-site cafeteria;
- Transportation voucher / company shuttle / parking - depending on work location;
- On-site pharmacy/dispensary with free medications for you, your parents, spouse and children;
- Life insurance;
- Private pension plan to help you plan your future;
- Childcare assistance available (depending on work location);
- On-site salon services;
- On-site gym;
- Shortened Friday to enjoy the day as you wish (6-hour shift for employees who are not shift workers);
- Development programs offering partnerships with educational institutions at a discount;
- Maternity leave;
- Extended paternity leave.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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