Hybrid Technology and Data Specialist – Marketing

Posted last month

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About the role

  • Develop infrastructure to deliver actionable insights: Solution across multiple tool sets. including Adobe Analytics, GA4, Salesforce, and BigQuery. Leverage multipoint architecture to deliver robust dashboards to drive customer journey insights and segment creation for personalization activities.
  • Stitch & synthesize data: Query, extract, and blend large datasets from multiple sources including our web analytics platform, BI database, CRM, and marketing automation platforms.
  • Champion data-driven culture: Advocate for data literacy within the marketing organization, proactively sharing insights in internal communication forums and helping stakeholders ask the right questions.
  • Govern tag management: Implement tracking across our TMS platforms: Zaraz, GTM, Adobe Launch
  • Pixel governance and management: Deliver requirements to marketing engineering teams for pixel deployment. Audit properties for pixel counts and relevance.

Requirements

  • 6+ years experience working in a large B2B, D2C, SaaS, or enterprise cloud company
  • 5+ years of experience in a data analytics role, preferably within marketing, web analytics, or product analytics
  • 5+ years experience implementing data analytics tracking systems.
  • Deep, hands-on experience with at least one enterprise-level web analytics platform (e.g., Adobe Analytics, Google Analytics 4, etc.) in a very high web traffic environment
  • Experience with A/B/n testing implementations
  • Experience with data warehouses like BigQuery, Snowflake or similar
  • Proficiency in SQL for querying complex, large-scale datasets
  • Knowledge of statistical programming languages, such as Python or R is a plus
  • Familiarity with analyzing data from CRM (e.g., Salesforce) and Marketing Automation (e.g., Marketo) platforms to create a full-funnel view
  • Proven expertise in creating impactful dashboards and data visualizations using tools like Tableau, Looker Studio, etc
  • Exceptional communication and storytelling skills, with the ability to translate analytical findings into clear, concise, and actionable recommendations
  • Bachelor's degree in a quantitative field (e.g., Statistics, Economics, Computer Science, Mathematics) or equivalent practical experience is preferred.

Benefits

  • Health insurance
  • 401(k) matching
  • Flexible work hours
  • Paid time off
  • Professional development opportunities

Job title

Technology and Data Specialist – Marketing

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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