SEM Manager optimizing global paid search engine growth at Preply by managing campaigns and analyzing data. Collaborating with teams to enhance marketing strategies and drive measurable impact.
About the role
- Technical SEO Specialist coordinating with development teams to implement SEO best practices. Preparing analytics dashboards and making recommendations for eCommerce website performance in Tirana.
Responsibilities
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
- Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
- Prepare a dashboard with clients' conversion rate, AOV, speed performance, and other eCommerce parameters.
- Compare the eCommerce parameters before and after going with a different eCommerce platform.
- Prepare 301 redirects and monitor and report on 404s and 500 errors post go live.
- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.
- Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for diagnostic reporting on client projects.
- Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance by client goals.
- Have a strong understanding and demonstrated experience with Core Web Vitals, including testing tools (such as PageSpeed Insights and Lighthouse).
- Ability to discuss the issues with clients and work with developers to resolve these issues.
- Strong understanding and demonstrated experience with new site builds and how this affects SEO.
- Strong experience in site architecture and effects on SEO.
- Sense for UI/UX/CRO improvement.
Requirements
- Proven technical SEO experience.
- Solid understanding of performance marketing, conversion, and online customer acquisition.
- In-depth experience with SEO and site analytics tools (e.g., Google Analytics, SEMRush, Screaming Frog, Google Search Console, etc).
- Experience working with back-end SEO elements such as .htaccess, robots.txt, metadata, and site speed optimization to optimize website performance.
- Strong understanding of sitemap.xml and robot.txt files, best practices, and how they affect SEO, as well as how to communicate errors and provide recommendations.
- Experience with navigation and building reports on GA4.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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