Technical SEO Specialist coordinating with development teams to implement SEO best practices. Preparing analytics dashboards and making recommendations for eCommerce website performance in Tirana.
Responsibilities
Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
Prepare a dashboard with clients' conversion rate, AOV, speed performance, and other eCommerce parameters.
Compare the eCommerce parameters before and after going with a different eCommerce platform.
Prepare 301 redirects and monitor and report on 404s and 500 errors post go live.
Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.
Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for diagnostic reporting on client projects.
Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance by client goals.
Have a strong understanding and demonstrated experience with Core Web Vitals, including testing tools (such as PageSpeed Insights and Lighthouse).
Ability to discuss the issues with clients and work with developers to resolve these issues.
Strong understanding and demonstrated experience with new site builds and how this affects SEO.
Strong experience in site architecture and effects on SEO.
Sense for UI/UX/CRO improvement.
Requirements
Proven technical SEO experience.
Solid understanding of performance marketing, conversion, and online customer acquisition.
In-depth experience with SEO and site analytics tools (e.g., Google Analytics, SEMRush, Screaming Frog, Google Search Console, etc).
Experience working with back-end SEO elements such as .htaccess, robots.txt, metadata, and site speed optimization to optimize website performance.
Strong understanding of sitemap.xml and robot.txt files, best practices, and how they affect SEO, as well as how to communicate errors and provide recommendations.
Experience with navigation and building reports on GA4.
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