Senior SEO Manager at Tricentis, leading global SEO strategy to drive organic growth. Creating alignment across technical, content, and off-page SEO initiatives with a collaborative mindset.
Responsibilities
Lead global SEO strategy and execution within the Growth Marketing team.
Drive scalable, sustainable organic growth across Tricentis’ digital ecosystem.
Set direction across Technical, Content, and Off-page SEO.
Own SEO across Tricentis’ global portfolio.
Enhance product discoverability, demand generation, and visibility in emerging AI-powered search experiences.
Use tools including GA360, GSC, SEMRush, and AI-enhanced platforms to lead and scale a Prague-based SEO team.
Collaborate across a global team spanning Vienna, the US, and Manila.
Report SEO performance, insights, and ROI to leadership.
Requirements
Undergraduate degree in Marketing, Business, or a related field (preferred).
10+ years of hands-on SEO experience in B2B software or SaaS environments.
Proven track record of SEO success through ethical, scalable strategies.
Strong leadership and team-building abilities; prior people management experience required.
Demonstrated collaboration skills across cross-functional departments.
Expertise with SEO automation, keyword clustering, and AI-assisted tools for content and analytics.
Familiarity with generative AI search experiences (SGE, Bing AI, ChatGPT plugins) and the ability to optimize content for visibility in those environments.
High-level expertise in GA360, GSC, Moz, Screaming Frog, and other leading SEO platforms.
Solid understanding of site architecture, indexability, and page performance optimization.
Excellent communication and storytelling skills with experience reporting to executives.
Able to balance strategic thinking with tactical execution.
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