Werkstudent responsible for website management, SEO, and content creation for Canify clinics. Bridging marketing and IT with a focus on patient needs and innovative digital solutions.
About the role
- SEO & AEO Manager at Moonpig Group enhancing organic growth and brand visibility through strategic initiatives. Driving performance during key trading moments and collaborating with cross-functional teams.
Responsibilities
- Set and evolve Moonpig’s SEO + AEO strategy across markets, aligned to commercial priorities and customer needs
- Build and run an annual SEO + AEO trading calendar to ensure peak readiness for Valentine’s Day, Mother’s Day, Father’s Day and Christmas (planning, build, QA, launch, monitoring and post-peak review)
- Partner with Product, Design & Tech to diagnose, scope and deliver technical SEO improvements (crawlability, indexation, site architecture, internal linking, Core Web Vitals, structured data), embedding “SEO-by-design” into product development
- Create strong commercial prioritisation cases for technical SEO/AEO initiatives, clearly framing impact, trade-offs, risks and opportunity cost
- Lead the organic content programme via our Digital PR agency, setting direction, briefing standards, QA processes and optimisation cycles aligned to category goals and peaks
- Advance Moonpig’s AEO maturity by defining what success looks like, running structured discovery and converting insights into a measurable roadmap
- Establish monitoring and governance to identify success signals and mitigate risks, including visibility volatility, brand misrepresentation and competitive movement
- Produce clear, stakeholder-ready reporting that explains performance, commercial impact, next steps and required decisions
- Ensure the right SEO & AEO tooling is in place to identify high-impact opportunities and monitor competitor visibility, translating insight into action
- Act as a trusted partner to country leads, aligning global best practice with local nuance
- Simplify complex SEO and AEO concepts into clear, compelling guidance that brings stakeholders on the journey — especially during peak planning and delivery
Requirements
- Proven experience owning and delivering SEO growth in a complex retail or eCommerce environment, including high-stakes seasonal peaks
- Strong technical SEO expertise and experience partnering with Product and Engineering teams to influence delivery
- A track record of building compelling commercial cases to secure roadmap prioritisation
- Experience managing external partners or agencies with clear briefing, QA and performance management
- Working knowledge of AEO / answer-led / AI-influenced discovery, with the ability to define success metrics and manage risk in a fast-moving space
- Confident using analytics and search toolsets to diagnose performance, measure impact and shape recommendations
- An excellent communicator who can translate complexity into clarity
- Collaborative, pragmatic and comfortable working cross-functionally across markets
Benefits
- Competitive Pay & Bonuses: Plus, generous pension plans & staff discounts.
- Wellbeing First: Private healthcare (UK), mental health support & dog-friendly offices (London & NL).
- Flexible Working & Time Off: Generous holidays, hybrid working (1-3 days in office, depending on role/team) & up to 20 days of international working.
- Career Growth: Learning allowances, coaching & development programs.
Job title
Job type
Experience level
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Not specified
Degree requirement
Location requirements
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