Hybrid Strategy Director

at We Are Social

• Job title: Strategy Director
• Job type: Full Time
• Experience level: Lead
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, Sydney, Australia

About the role

• Strategy Director leading strategic excellence across key clients at a socially-led creative agency. Responsible for nurturing strategic talent and innovative thinking.

Responsibilities

• Define and lead the development of integrated brand, communications and social strategies for top-tier clients
• Champion social thinking as a core driver of brand and business growth.
• Translate cultural intelligence and audience insight into clear, actionable strategic platforms.
• Provide strategic oversight across multiple projects, ensuring work ladders up to broader brand and business objectives.
• Inspire creative teams with sharp, simple and culture-led briefs that unlock bold ideas worth talking about.
• Mentor and develop the Strategy team, guiding Senior and Mid-Level Strategists to sharpen their craft and grow their confidence.
• Foster a collaborative culture across Strategy, Insights, Creative and Client Service.
• Help shape the agency’s strategic tools, frameworks and ways of working.
• Build succession planning and capability pipelines, ensuring the agency has a future-ready team of strategists.
• Build trusted relationships with senior clients, acting as their go-to strategic advisor.
• Own strategic growth across key accounts, proactively identifying opportunities for expansion, new revenue streams, and partnership innovation.
• Lead and contribute to new business pitches, framing compelling narratives that show the power of social thinking.
• Work with the CSO and senior leadership team to define the strategic direction of the agency and identify growth opportunities.
• Ensure all strategic output is commercially sound and sets the agency apart from competitors.
• Champion We Are Social’s thought leadership externally through panels, articles, and industry engagement, reinforcing the agency’s position as a leader in social thinking.

Requirements

• 10+ years’ experience in strategy roles within leading creative or socially-led agencies.
• Proven ability to define and lead brand, comms and social strategies end-to-end, from discovery to delivery to optimisation.
• Deep understanding of digital culture and platform ecosystems, with a sharp instinct for what moves people and markets.
• Confident communicator and storyteller, able to distill complexity into clarity and inspire belief in a room.
• Natural mentor with a reputation for raising the bar in teams around you.
• Comfortable with data, insight and measurement, while driven by cultural relevance and creative impact.
• Described by others as curious, decisive, collaborative, culturally fluent and commercially astute.

Benefits

• We are a global socially-led creative agency with unrivalled social media and influencer marketing expertise.
• A team of over 1,200 social experts in 15 offices around the world, proving the power of social thinking to drive business value.
• In Sydney, we’re a diverse, tight-knit group obsessed with culture and creativity.
• We help smart brands immerse themselves in the conversations their audiences are already having, and create ideas worth talking about.
• At We Are Social, we love diversity of thought and experience. That’s why we like to welcome the unique voices and talents that haven’t been traditionally embraced by advertising.